Marketing Essentials: Creating Value, Pricing, Distribution, Ethics

University:
California State University, Northridge
Course:
MKT 304 | Marketing Management
Academic year:

2023
Views:

71

Pages:

2
Author:

Mahmoud M.

Marketing notes Section 1. CCDVTP = Create, Deliver, Deliver, Value, Business Purpose, Revenue a. Londonbusinessforum.com Marketing = creating, communicating and delivering value for a for-profit business purpose Creating value = project management A. Open technology Links Message price = management Shipping cost = customer management 1. Meet and know customers quality (Apple) A. Say what they say Demographics Experience Business 4 P (all 4 management companies) 1. Product A. Packaging, Warranty, Branding B. Products, Services, or Ideas to Meet Customers Part 2 A. Actions to Set Prices, Discounts, Margins (different from Upfront Price), MSRP (Government Retail Price), Price 3. Placement (distribution) A. Distribution Channel B. Products, Transport, Warehouse 1. Liste 2 Coca-Cola Drinks A. List 1 as Coca-Cola B. 1 Coca-Cola Drink = 7up Perşembe HW – Read the chapter. 4 1. Business Ethics 2. 2 BB Examples 3. BB Business Ethics Considerations 4. 2-3 Page Length Impact Ch. 1 Call Value Driven Concept = Customer Value4 Benefits – Co. Evolution Concepts (Image) Marketing Concepts (Image) Chapter 2 Components of Strategic Planning 1. SWOT (W > S, T > Transform O, Match S to O) a. Strengths (Internal) 1. I.E. Core Competencies b. Weakness (Internal) 1. Capacity Limitation Pg. 3 ° C. Capacity (external) 1. Environmental preferences Challenges (External) - Obstacles, Enemies 2. Mission Objectives a. Vision b. Answer two questions - Who are our customers? - What are our main resources? 3. Mission / Business Goal