University:
California State University, Northridge
Course:
MKT 304 | Marketing Management
Academic year:

2023
Views:

62

Pages:

2
Author:

Mahmoud M.

Marketing notes Marketing Ethics and Social Responsibility Marketing Ethics Body and Values • Ethics: Moral principles and values that guide human behavior and decisions or group. Ethical/Legal Frameworks in Marketing • Legal: Societal standards and values applicable in court. Current View on Ethics • Advertiser, telephone, car salesman are seen as bad business. • Three possible reasons for government business ethics: In countries with different systems, business people are under pressure to make decisions. Business decisions are increasingly taken for public decisions by groups with different interests and preferences. Work ethic may be rejected. Understanding Moral Behavior Social Culture and Law • Culture refers to the set of values, ideas, and behaviors learned and shared among the members of a group. Also follows social norms to determine what is moral and what is not. Social culture also influences social and legal relationships between individuals, groups, businesses and organizations. Business and Business Ethics • Good rules of the game, limits of competition and unfair practices and business ethics and business ". • Business culture influences ethics both in the exchange relationship between sellers and buyers and in competition between sellers. Enacts the Consumer Bill of Rights in return for the idea of the emptor gap (" Buyer Beware." CBR: Regulates the ethics of codified buyers' and sellers' transactions, including the Right to Security and the Right to Know, ▪ Security: Federal safety standards for products. ▪ Report: Businesses are responsible for providing customers with complete and accurate information about products and services. ▪ Choice: "Inside" limits the number of new products available to customers and affects their choice. Hearing: Consumers should have the right to seek compensation in public law enforcement regarding complaints about products and services. • Consumer Complaints against Telemarketers = Telephone Consumer Protection Act 2001 and 200 Call Records