Essentials of Social Marketing Management Process | California State University, Northridge

University:
California State University, Northridge
Course:
MKT 304 | Marketing Management
Academic year:

2023
Views:

176

Pages:

2
Author:

Nirr Nirr

Social marketing The social marketing management process consisted of analyzing of social marketing project. Therefore, it is responsible for doing marketing research in order to select a specific target audience. It is responsible for defining and screening any social marketing opportunity or problem. In addition, it is responsible for researching the target-adopter population. The social marketing team is responsible for identifying thoroughly the target-adopter population and its needs. Dividing the target market into segments is a crucial way in the social marketing process. Designing social marketing strategy is as follows: 1) Consisting of basic decisions on the total marketing expenditures, and marketing allocations. 2) It helps identifying the objectives of the social marketing campaign. The marketing mix for social product are as follows: 1) Product 2) Price 3) Promotion 4) Place 5) People 6) Physical evidence 7) Publics 8) Partnership 9) Policy 10) politics Place is how the product attains the consumer People are those who sell and deliver the product to the target-adopter. Promotion includes the integrated uses of promotion, marketing research and relations in order to increase sales. Partnership refers to the fact that some social issues need more corporation and engagement to be solved. Controlling and evaluation data requires information about the social target-adopter. Most studies plans cannot go nowhere, unless there is an actual strategic implementation.