Understanding Social Marketing: Strategies, Examples, and Key Principles

University:
California State University, Northridge
Course:
MKT 304 | Marketing Management
Academic year:

2023
Views:

157

Pages:

2
Author:

Nirr Nirr

Social marketing What is social marketing? Social marketing is the implementation of strategies and research in order to do a social benefit. What are some examples of social marketing? 1) Asking people to not smoke in public 2) Ask people to use seatbelts 3) Ask them to be attentive to speed limits What is the difference between social and commercial marketing? Social marketing aims to do collective benefits for people of a society, while commercial marketing benefits are totally financial. Scientists describe social marketing to have two parents: social parent and commercial parent. Social marketing uses commercial marketing approach in order to implement benefits in society. Thus this is done through strategies and marketing research. It is crucial to understand the role of policies and laws in order to draw effective social marketing strategies that make good for societies. Some important and critical principles for the success of a social marketing concept are: 1) 2) 3) 4) Being precise about what you want Being aware of the four marketing mix Understanding the audience needs and wants. Understanding the concept of exchange People start to perceive a product when they are aware of a certain problem. The role of research is to discover the consumer’s problems and try to emphasize in order to solve the problem. This helps to create a design thinking process. Price refers to what the customer has to give in order to receive the benefits of the social product or service. The perceptions of price and cost can be conducted through the marketing research. It helps with positioning the product in the mind of the potential or actual consumer. When benefits of the social product are given fully, the cost will be a less than problematic issue. The adoption of the social service or good will take place.