A RD As a social psycologist Elliot aronson explains, "most people are more deeply inﬂuenced by one clear, vivid, personal example than an abundance of statistical data" IO N BO The text speaks to me in the way of reinforcing what I already knew about the way to connect to people while speaking. Personal examples help to make people feel at ease and connect on a level by relating what your saying to things in their own lives. i use this method when relating topics to servers and support staff so they can make a connection to what i want them to do or see. IS C U SS The statement "most people are more deeply inﬂuenced by one clear, vivid, personal example than an abundance of statistical data" means that people are more likely to be persuaded and affected by concrete and relatable personal stories or examples rather than by a great deal of statistical or factual data. D Psychologist Elliot Aronson argues that telling a tale to demonstrate a point is more effective than providing a list of numbers, which can come across as cold and dispassionate. This is because anecdotes are more likely to stick in one's mind and to evoke a response than cold, hard facts. A RD If you want to persuade people to do something about climate change, for instance, you might ﬁnd that relating the tale of a family who was impacted by a recent natural catastrophe caused by climate change is more effective than providing data about global temperature patterns. If you tell a story about your own family's struggle, the audience will feel more connected to you and more likely to take action because of the sensitivity and feeling you've sparked. D IS C U SS IO N BO In conclusion, Aronson's comment implies that using personal instances can be an effective method of persuading because they evoke an emotional response in the audience and are thus more likely to be remembered and related to than cold, hard facts.

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