University:
Grand Canyon University
Course:
MKT-315 | Introduction to Marketing
Academic year:

2024
Views:

474

Pages:

1
Author:

Accinkiquicpqw

Barney and Ally Hartman Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, Virginia; Knoxville, Tennessee and Johnson City, Tennessee. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point distribution expanded more widely across the United States. Mountain Dew is one of those drinks that catches your eye when you’re walking down a grocery store aisle. It’s up there among the soda giants like Coca-Cola, Pepsi, and Dr Pepper, but’s safe to say not everyone’s a huge fan. Maybe it’s the color. Maybe it’s the ties to gaming culture or extreme sports. Maybe it’s the sugar content. Who knows. The thing is, it’s not half bad, and it’s got a really interesting back story. In the late 1930s, Barney and Ally Harman, two brothers from Georgia, packed up and moved to Knoxville, Tennessee. The Hartmans were apparently big whiskey drinkers, but can’t get their hands on their favorite mixer, Natural Set Up, in their new city. Rather than have someone ship it down to them or travel to get it, they decided to make their own. Pretty ambitious if you ask us. Barney and Ally got into a lab and mixed up a carbonated lemon-lime drink. They decide to mix it with booze, as one does, and it tastes like homemade hooch. This is apparently what they were shooting for, so the mix is a keeper. When the time came to brand their new drink, Barney and Ally settled on the name Mountain Dew, which is actually old timey slang for moonshine. The more you know.