University:
California State University, Northridge
Course:
MKT 304 | Marketing Management
Academic year:

2024
Views:

187

Pages:

3
Author:

Jesenia C.

MAR4613 Marketing Management Module 1 Quiz 1. The research request agreement pays little attention to Research methods 2. Discovery-oriented research rarely solves a problem in the sense of providing Actionable results 3. The research proposal provides the researcher another opportunity to make sure that the proposed research will provide information needed to address the decision problem. 4. Step two of the process of defining the problem is to clarify the problem/opportunity. which involves helping managers get precisely to the heart of the problem. 5. The main purpose of marketing research brought about by planned change is to decide how to implement change. 6. A well-stated decision problem Takes the manager's perspective Is as simple as possible Takes the form of a question 7. The is/are often all that many executives will see of the research effort. Written research report 8. The method of ethical reasoning in which a proposed action is right or wrong, in and of itself, with less concern about the consequences of the action is called the approach. Rights 9. Which of the following is not one of the phases of the Marketing Research Process? Research Configuration 10. What type of research is conducted with a goal to support a particular position with pseudoscientific results? Advocacy MAR4613 Marketing Management Module 1 Quiz 11. Researchers following the rights method of ethical reasoning focus on the welfare of the individual and individual's rights 12. In designing the sample, researchers must specify The sampling frame The type of sampling plan to be used The size of the sample 13. marketing research helps management isolate trouble spots and keep abreast of current operations. Control 14. One of the most important roles for the marketing function within any organization is Understanding customers and their needs. 15. what revenue does the marketing research industry produce in the United States alone? 11.2 billion 16. Which of the following contributed most to the growth of marketing research? Firms had to gauge market needs because they could no longer sell all they could produce 17. The basic function of marketing research is to gather information needed to help managers make better decisions 18. Which of the following skills are NOT needed in marketing research? Production management 19. The time to stop having focus groups is when they show diminishing returns. 20. A technique for searching for statistical patterns in datasets is Data mining MAR4613 Marketing Management Module 1 Quiz 21. One of the major difficulties experienced with projective methods arises in the interpretation of the replies. 22. A small group of people brought together to discuss a topic of interest to researchers is known as a(n) Focus groups 23. The key feature that distinguishes focus groups from depth interviews is Group interaction 24. Exploratory studies typically are small-scale and flexible. 25. With any form of exploratory research, the usefulness of a technique for generating insights depends on the of the analysis. Quality and objectivity