Lap 9 – Have We Met – POSTTEST

Lap 9 – Have We Met – POSTTEST WF SEM II Directions: Identify the correct answer to each of the following questions. 1. Liza has always wanted a horse, and she has finally saved enough money to buy one. In marketing terms, Liza is a a. market segment. c. target group. b. resource. d. market. 2. To buy a product, customers in a market must first a. locate the product in a store. c. make sure the product is on sale. b. learn the product’s features. d. be willing to buy the product. 3. A target market can be described as the a. sample of the market. b. group of customers the business seeks to attract. c. direction the market is headed. d. way a business draws its customers. 4. When examining a market, marketers primarily notice its a. records. c. categories. b. leaders. d. merchants. 5. Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior highschool students. Marzetti’s is engaged in _________ marketing. a. mass c. target b. risky d. industrial 6. The same person can be included in more than one a. religion. c. generation. b. income level. d. target market. 7. Marketers should check on their markets periodically because markets can a. advance. c. change. b. fail. d. lead. 8. Marketers prepare for determining their target markets by conducting target-market a. activities. c. adjustments. b. advertising. d. accounting. 9. When using mass marketing, marketers seek to appeal to the a. entire market. c. loyal market. b. local market. d. teen market. 10. When sellers offer one-size-fits-all products that will appeal to most buyers, they are using a. mass production. c. mass marketing. b. market segmentation. d. demographic segmentation. 11. Market segmentation is about dividing the market into __________ groups. a. specific c. general b. identical d. diverse 12. When the total market is divided, one of its groups is called a market a. share. c. segment. b. slice. d. subdivision. 13. The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of consumers. This business is engaged in a. mass marketing. c. market domination. b. industrial marketing. d. market segmentation. 14. Mass marketing is not as precise as _____________ marketing. a. direct c. promotional b. segment d. event 15. Today’s customers are not influenced by mass marketing alone because they are more a. discerning. c. determined. b. decisive. d. disciplined. 16. Companies can better determine the specific needs of their markets because of today’s a. mass-marketing techniques. c. increased production capabilities. b. improved marketing research. d. lower promotion costs. 17. Marketers divide their markets by grouping customers according to their a. differences. c. occupations. b. hobbies. d. similarities. 18. Sorting customers by their physical and social characteristics is called _________ segmentation. a. psychographic c. behavioral b. demographic d. statistical 19. The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high-school graduates. What type of segmentation is the college using? a. Geographic c. Behavioral b. Demographic d. Psychographic 20. The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as a. social or economic status. c. personal belief. b. origin or heritage. d. life stage. 21. Which of the following is an example of market segmentation by life stage: a. Married adults c. Middle-aged individuals b. College-educated people d. Persons with a high income 22. Geographic segmentation is dividing a market by where customers are a. working. c. living. b. born. d. educated. 23. When customers respond by making a purchase, marketers want to pinpoint the a. cause. c. product. b. effect. d. promotion. 24. Which question do customers ask in behavioral segmentation? a. How much does the product cost? c. Where can I buy the product? b. How will the product benefit me? d. When will the product be available? 25. When marketers sort customers psychographically, they divide them by a. likable traits. c. level of education. b. loyalty to a brand. d. lifestyle habits.