University:
Harrisburg University of Science and Technology
Course:
MEBA 230 | Marketing
Academic year:

2023
Views:

134

Pages:

1
Author:

Cherish Stone

Getting It Done Directions: Each of the following items describes something that a marketer would do while conducting one of the activities that make up the marketing process. In the space provided, indicate which of the marketing activities is being illustrated. Marketing Activities a. Planning how to carry out the marketing process b. Finding out about customers c. Offering the products customers want d. Determining how much to charge for the products e. Communicating with customers f. Putting products where they need to be 1. ____B____ Conducting research to identify products that would satisfy customers 2. ____F____ Buying goods from a manufacturer to resell to customers 3. ___C_____ Taking a new product for a “test drive” 4. ____E____ Sponsoring a charity event 5. ____A____ Determining how to coordinate all of the marketing activities 6. ___D_____ Identifying a price that buyers and sellers both like 7. ___B_____ Asking customers what their needs are 8. ___E_____ Evaluating the success of marketing activities 9. ____E____ Advertising a new business on the radio 10. ___F_____ Determining where customers are likely to purchase a certain product

Marketing Process Activities: Practical Scenarios

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