Exam 1 1.Public relations is a worldwide industry. While it is most developed in the U.S., what country is considered the “new frontier” for public relations? CHINA 2. Organizations use a variety of terms to describe the public relations function. Some negative terms used in the media include SPIN DOCTORS 3. What is the main goal of public relations? BUILD MUTUALLY BENEFICIAL RELATIONSHIPS 4. Which of the following terms is NOT generally associated with generally accepted definitions of public relations? PROFITABILITY 5. One key term used to define public relations is DELIBERATE since public relations activity is intentional 6. A PR firm was awarded an account for a cereal manufacturers new children’s cereal. The firm is tasked with creating a campaign which would compel children to ask their parents to buy the cereal, even though it is not particularly healthy. Since it was a well paying account, the firm accepted it. Which of the key aspects that define public relations did the firm ignore? PUBLIC INTEREST 7. Which of the following is the first element of the public relations process? RESEARCH 8. Which of the following is accurate with regard to the relationship between public relations and advertising? ADVERTISING IS USUALLY MORE COSTLY 9. Which of the following is NOT an accurate statement regarding the relationship between public relations and journalism? JOURNALISTS ARE ADVOCATES FOR CAUSES, WHILE PUBLIC RELATIONS PRACTITIONERS ARE OBJECTIVE 10. Which of the following is NOT accurate with regard to the relationship between public relations and marketing? THE PRIMARY AUDIENCES FOR PUBLIC RELATIONS ARE CONSUMERS AND CUSTOMERS 11. According to James Grunig, the biggest difference between the two-way asymmetrical and two-way symmetrical models is ETHICS 12. Which is NOT associated with PT Barnum? IVORY SOAP 13. Who created what is believed to be the first in house PR department? WESTINGHOUSE CORPORATION 14. Which of the following is NOT a characteristic of the press agentry model? EMPHASIS ON DISTRIBUTING INFORMATION 15. Which of the following is NOT true regarding Ivy Lee? HE TAUGHT THE FIRST PR COURSE AT NYU 16. Henry Ford is known for using two basic PR concepts. What are they? POSITIONING AND BEING ACCESSIBLE TO THE PRESS 17. According to the textbook, many practitioners are limited in their professionalism by a: TECHNICIAN MENTALITY