Technology Strategy Toyota | Massachusetts Institute of Technology - Edubirdie

University:
Massachusetts Institute of Technology
Course:
15.501/516 | Accounting
Academic year:

2023
Views:

448

Pages:

1
Author:

ragbijufb

Technology Strategy Toyota Motor Corporation: Launching Prius Please note that you are not required to submit a write-up. However, writing down your thoughts may help you during class discussion. Toyota has made an aggressive strategic commitment to hybrid electric vehicles, culminating in the forthcoming launch of its Prius. This represents a significant decision, with large potential payoffs and significant risks, typical of a new product based upon novel enabling technologies. For this case, we are interested in the decision-making process as much as the content of the decision. As a result, please give some thought to the following questions: • how has the car industry evolved and changed? • how do you anticipate that it will evolve over the medium to long-term, the next two or three product and platform generations? • as a result, what are the worthwhile demand opportunities that may emerge? • how has Toyota made the decision to invest in full hybrid electric vehicles? • what are the key decisions so far that have shaped the Prius program, and how do they differ from typical programs? • how does Toyota go about making decisions? • so, what do you thin Toyota should do about the Prius launch decision?

Related Documents

Technology Strategy Toyota

Technology Strategy Toyota - Page 1

of 1

Recommended Documents

The Balance Sheet and the Recording of Transactions

The Balance Sheet and the Recording of Transactions

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

The Accounting Process

The Accounting Process

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

Introduction to Financial and Managerial Accountin Problem Set 2 - Answers

Introduction to Financial and Managerial Accountin Problem Set 2 - Answers

Massachusetts Institute of Technology 15.501/516 | Accounting

Answer Key

Financial Statements - the Annual Report

Financial Statements - the Annual Report

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

The Classified Balance Sheet

The Classified Balance Sheet

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

Tabular analysis of the effects of various

Tabular analysis of the effects of various

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

Mapping the Telecom Value Chain - A Roadmap for Communications Networks

Mapping the Telecom Value Chain - A Roadmap for Communications Networks

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

Constructive Conflict, Uncertainty and Real Options

Constructive Conflict, Uncertainty and Real Options

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

Strategic Management and Consulting Proseminar Strategic Questions Lufthansa

Strategic Management and Consulting Proseminar Strategic Questions Lufthansa

Massachusetts Institute of Technology 15.501/516 | Accounting

Answer Key

Advanced Corporate Risk Management MW Petroleum (B) Case Assignment

Advanced Corporate Risk Management MW Petroleum (B) Case Assignment

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

Communication for Managers Active Listening Exercise

Communication for Managers Active Listening Exercise

Massachusetts Institute of Technology 15.501/516 | Accounting

Answer Key

Communication for Managers Craigstone Corporation Worksheet

Communication for Managers Craigstone Corporation Worksheet

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

New Documents from this Course

Introduction to Financial and Managerial Accountin Problem Set 1

Introduction to Financial and Managerial Accountin Problem Set 1

Massachusetts Institute of Technology 15.501/516 | Accounting

Answer Key

Midterm 2 Review Notes

Midterm 2 Review Notes

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

Marketable Securities (Deferred Taxes)

Marketable Securities (Deferred Taxes)

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note

Long-term Assets, Depreciation (Deferred Taxes)

Long-term Assets, Depreciation (Deferred Taxes)

Massachusetts Institute of Technology 15.501/516 | Accounting

Lecture Note