Management Communication for Undergraduates Strategy and Structure - Edubirdie

University:
Massachusetts Institute of Technology
Course:
15.501/516 | Accounting
Academic year:

2023
Views:

393

Pages:

7
Author:

okwabavtz

Analyzing the Situation C O N T E X T Purpose Audience Communicator Communication for Managers Deciding on a Strategy Content Structure Managerial Style Channel Communication for Managers Deciding on Your Managerial Style Managerial Style Low Join Writer/ Speaker Control Consult Sell High Tell Low Audience Involvement Communication for Managers High Approaches to Structure Direct Indirect Informative Main points followed Subsidiary points by subsidiary points preceding main point Persuasive Recommendation Arguments leading backed by arguments to recommendation Communication for Managers Deciding on an Structure: Cognitive Processing Constraints most Typical extent of audience recall least beginning Position in talk or document Communication for Managers end Deciding on Structure: Rhetorical Concerns Low Audience Involvement High Positive Negative Audience Bias Direct Structure High Direct Structure Your Credibility Direct Structure Communication for Managers Low Indirect Structure Deciding on a Structure: Balancing Factors Cognitive Processing Factors Rhetorical Factors Factors affecting general audiences Factors affecting specific audiences •Memory curve •Cognitive framework Communication for Managers •Audience bias •Audience involvement •Context

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Management Communication for Undergraduates Strategy and Structure

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