University:
Montclair State University
Course:
INBS 250 | Introduction To International Business
Academic year:

2023
Views:

385

Pages:

4
Author:

Angelique Hurley

Quiz : 1. A channel that is difficult for outsiders to access is called a(n) : a. High-quality channel b. Exclusive channel c. Intensive channel d. Short channel e. Concentrated channel 2. __ refers to the choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets. a. Marketing mix b. Logistics c. Media plan d. Segmentation e. Supply chain 3. Which of the following is an argument against standardized advertising? a. Global campaigns tend to confuse consumers in terms of the image of the brand b. It increases the costs of value creation c. One large effort to develop a campaign often produces worse results than 40 or 50 smaller efforts d. The scarcity of local creative talen make standardized advertising difficult to execute e. Advertising regulations may block implementation of standardized advertising 4. ___occur(s) when the receiver of the message evaluates the message on the basis of status or image of the sender. a. Cognitive dissonance b. Filter effects c. Noise d. Source effects e. Country-of-receipt effects 5. Which of the following is true of a push strategy? a. It is never used in combination with a pull strategy b. It relies heavily on online advertising c. It emphasizes personal selling d. It requires very little involvement of a sales force e. It depends more on mass media advertising 6. Silver Spoon Company sells its products in the country of Kusoko through an import agent, which then sells to a wholesaler. In turn, the wholesaler sells to several retailers that ultimately sell to the consumer. In this example, the amount of intermediaries between the producer and the consumer suggests that the channel is : a. Selective b. Short c. Wide d. Concentrated e. Long 7. Which of the following is true of a pull strategy? a. It relies on personal selling b. It is appropriate to use when media availability is limited by law c. It is favored by firms that sell industrial products d. It cannot be used in combination with a push strategy e. It emphasizes mass media advertising 8. The country of Cadmia is known around the world for the high-quality wine it produces. Consumers who do not know much about wine tend to rate the wines from Cadmia more favorably than the wines from Chile, even when independent analysis shows that Cadmian wines are actually inferior. Which of the following barriers to international communication provides an explanation to this situation? a. Pull effects b. Country of origin effects c. Power distance d. Filter effects e. Cultural barriers 9. ___ refers to the use of price as a competitive weapon to drive weaker competitors out of a national market. a. Price discrimination b. Predatory pricing c. Price skimming d. Multipoint pricing e. Bundling 10. ___ refers to the fact that a firm’s pricing strategy in one market may have an impact on its rivals’ pricing strategy in another market. a. Predatory pricing b. Price discrimination c. Multipoint pricing d. Price skimming e. Bundling Answers : 1. B. exclusive channel 2. A. marketing mix 3. E. advertising regulations may block implementation of standardized advertising 4. D. source effects 5. C. it emphasizes personal selling 6. E. long 7. E. it emphasizes mass media advertising 8. B. country of origin effects 9. B. predatory pricing 10. C. multipoint pricing

Introduction To International Business Chapter 16 Answer Key

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