Colorkey's amazing comeback in affiliate marketing in Vietnam

Colorkey's amazing comeback in affiliate marketing in Vietnam: strategies and inspirations 1. Brand background and breakthrough in market difficulties As a domestic cosmetics brand under Guangzhou Meishang Cosmetics Co., Ltd., Colorkey faced many challenges when it first entered the Vietnamese market. Its market performance has been tepid and it is difficult to gain a place in the hearts of local consumers. However, with the help of Shopee's affiliate marketing (AMS) platform, Colorkey has successfully achieved a gorgeous turnaround, quickly became popular in the Vietnamese market, and became the focus of the beauty industry. 2. In-depth analysis of core strategies (I) Accurate positioning: targeted marketing directly hits target customers Shopee's affiliate marketing system is like an accurate marketing navigator, which can deeply analyze the interests, preferences and behavioral habits of Vietnamese users and accurately present Colorkey's products to potential customers. Through big data algorithms and intelligent recommendation technology, the system identifies users who have a strong interest in cosmetics products and frequently browse related categories, and pushes Colorkey's featured products to them. For example, for young female users who are keen on fashion makeup and often search for popular lipstick and eye shadow colors, the system will push Colorkey's latest makeup series in a timely manner to ensure the accuracy and effectiveness of advertising, greatly improve the conversion rate, and enable each marketing push to directly hit the inner needs of target customers. (II) Commission incentives: stimulate the sales enthusiasm of alliance partners The commission policy formulated by Shopee is extremely flexible and attractive, providing strong motivation support for alliance partners. The policy dynamically adjusts the commission ratio according to the sales difficulty, profit margin and market demand of different products to ensure that alliance partners can get rich returns when promoting Colorkey products. This incentive mechanism fully mobilizes the enthusiasm of alliance partners and enables them to devote themselves to product sales. Whether it is beauty bloggers, social media influencers or small retailers, they have all actively participated in Colorkey's promotion camp, forming a strong sales synergy. At the same time, through reasonable commission settings, Colorkey effectively controls marketing costs while expanding sales scale, achieving a win-win situation for brands and alliance partners. (III) Big promotion support: Leverage marketing to achieve a sales leap During Shopee's 9.9 big promotion, Colorkey achieved an amazing sales breakthrough with the powerful boost of affiliate marketing. During the event, Colorkey's order share soared to 32%, and the input-output ratio reached an impressive 7.7. This achievement was achieved thanks to Colorkey's careful planning and full preparation before the big promotion. On the one hand, it worked closely with Shopee to develop a series of attractive promotional plans, such as limited-time discounts, discounts for full purchases, and gift activities, to attract consumers to place orders; on the other hand, it used the extensive channels of affiliate marketing to carry out large-scale pre-heating publicity in advance, and through the social media promotion of alliance partners, content marketing and other methods, the promotional information was widely disseminated, stimulating consumers' desire to buy. On the day of the big promotion, with the help of Shopee's traffic peak and perfect logistics and distribution system, Colorkey successfully achieved a blowout growth in sales, and established an important position in the Vietnamese market in one fell swoop. (IV) Localized operation: integrating into the local market and winning the trust of consumers As a localized e-commerce platform that has been deeply involved in the Vietnamese market, Shopee has provided Colorkey with comprehensive localized support. In terms of marketing, according to Vietnamese cultural customs and aesthetic concepts, promotional content and advertising ideas that meet the needs of the local market are customized. For example, traditional Vietnamese elements are incorporated into advertising shooting, and local well-known models are selected to show the product effects, making the advertisement more friendly and attractive. In the customer service link, a professional Vietnamese customer service team is equipped to respond to consumers' inquiries and complaints in a timely and accurate manner, solving consumers' worries. Through this localized operation strategy, Colorkey quickly integrated into the Vietnamese market, won the trust and love of local consumers, and greatly improved the brand's favorability. (V) Data-driven: refined operation improves marketing effectiveness Shopee's powerful data analysis tools provide a solid guarantee for Colorkey's refined operation. Colorkey can obtain detailed marketing data in real time, including key indicators such as traffic sources, conversion rates, and user behavior paths. Through in-depth analysis of these data, Colorkey accurately understands consumer needs and behavior trends, and adjusts marketing strategies and product positioning in a timely manner. For example, if a product is found to have a low conversion rate among users in a specific region or age group, Colorkey will quickly adjust the focus of publicity or optimize product packaging and functions to meet consumer expectations. This data-driven refined operation model ensures that every marketing decision of Colorkey is scientific and targeted, so that marketing resources are optimally allocated and every penny can produce the greatest benefit. III. Experience Summary and Inspiration Colorkey's success in the Vietnamese market fully demonstrates the huge potential and value of affiliate marketing. For other brands eager to expand overseas markets, Colorkey's experience is of great reference significance. Accurately positioning target customers, formulating flexible and effective commission policies, cleverly using platform promotion activities, deeply implementing localized operations, and adhering to data-driven refined operations are the five major strategies that are the key to Colorkey's success. When entering overseas markets, brands should fully combine their own characteristics and target market needs, choose appropriate e-commerce platforms and affiliate marketing partners, formulate scientific and reasonable marketing strategies, and continuously optimize and adjust according to market changes, so that they can stand out in the fierce international competition, create their own explosive brands, and achieve breakthroughs and development in overseas markets.