15 Internet Marketing Planning Models

15 Internet Marketing Planning Models With the rise of the Internet era, Internet marketing has become the new favorite of marketing models in the 21st century. Online shopping is prevalent, and it is difficult for traditional enterprises to open up a broader market with simple marketing methods, while Internet marketing has brought new development opportunities to enterprises. So what are the marketing forms of Internet marketing? Today, the editor of Prophet China Brand Marketing Planning will tell you about these fifteen forms of Internet marketing. The first form: search engine marketing Search engine marketing is currently the most mainstream marketing method. Because most of them are natural rankings and do not require too much cost, they are highly valued by small and medium-sized enterprises. Now the Internet has been popularized to thousands of households, and "Ask Baidu if you have any questions" has become a synonym for the current Internet era, so search engine marketing promotion based on search results is undoubtedly an important part of the Internet marketing system. The main methods of search engine marketing include: search engine optimization (SEO), bidding ranking, classified directories, network alliance advertising, picture marketing, website link strategy, third-party platform promotion marketing, etc. Individuals can link search engines with their own established network portals, such as blogs, Weibo, etc., to increase visits, popularity and attention. The second form: instant messaging marketing Instant messaging marketing is one of the most common forms of Internet marketing. Common instant messaging tools include QQ and WeChat. Enterprise users can interact with users in a timely manner through instant messaging tools. In addition, they can also publish some corporate information and product information to let more consumers know and understand. The third form: chat group marketing Chat group marketing is an extension of instant messaging tools. It is a marketing that uses the group function in various instant messaging software. The current groups include QQ group, Msn group, Wangwang group, Sina chat bar, etc. Chat group marketing uses instant messaging tools with low cost, instant effect and strong interactive effect, and is widely adopted by companies and marketers. It is to spread the information of the company's brand, products and services by publishing some texts, pictures, plans, etc., so that the target customers can have a deeper understanding of the company's products and services, and finally achieve the purpose of promoting the company's brand, products and services. It is an online marketing activity to deepen market awareness. Marketers can directly establish their own marketing Q group to sell their own company's products. The fourth form: viral marketing Viral marketing is an Internet marketing method that companies most hope to use. Because it can quickly spread information in a short period of time, forming a strong magnetic field, making information boiling and making the company famous, it is liked by many companies. Viral marketing uses word-of-mouth communication from users. As the saying goes, word of mouth spreads, and this word-of-mouth model is basically spread by users themselves, and almost no cost is required. Many brands will also use forwarding product information to get gifts or ** opportunities to achieve the purpose of letting more people know and pay attention to the product. For example, during the 2008 Beijing Olympics, Coca-Cola launched the torch online relay event, which is a classic viral marketing case. If you qualify for the torch online relay, you will be awarded the title of "Torch Ambassador", and an unlit icon will appear at the avatar, and then you can send an invitation to one of your friends. The fifth form: BBS marketing BBS marketing is also called forum marketing. Large social forums, local forums or game forums have hundreds of people online almost every day and have a strong user base. This forum with a large "traffic" is the most suitable platform for Internet marketing. Forums are the use of online communication platforms such as forums to promote the brand, products and services of their own companies through the planning of professional talents and the strategic implementation of creative texts, pictures, videos, etc., so that target customers can have a deeper understanding of the company, and finally achieve the effect of self-propagation of the company, thereby deepening the brand awareness of the company, and then bringing high traffic to the company, driving the sales of the company's products. Sixth form: blog marketing Blog marketing is a marketing activity that uses bloggers and viewers through blog websites or blog forums to spread ideas and product information using the bloggers' personal knowledge, interests and life experiences. Blog marketing uses original professional content to share knowledge, compete for discourse power, establish personal brands, establish their own "opinion leaders", and then influence the thinking and purchasing behavior of readers and consumers. Seventh form: Internet knowledge marketing Internet knowledge marketing is actually the use of information on the Internet to conduct corporate and product marketing. Online knowledge websites include but are not limited to: Baidu Knows, Baidu Experience, Baidu Tieba, Soso Q&A, 360 Q&A, Sina iAsk, Doc88, etc. or self-built question and answer sections on company websites, etc., which spread the information of the company's brand, products and services through questions and answers between customers. Online knowledge marketing mainly expands the knowledge level of customers, allowing customers to experience the professional level and high-quality services of the company and the marketer, so as to generate trust and recognition for the company and the individual, and finally achieve the purpose of spreading the information of the company's brand, products and services. The eighth form: event marketing Internet event marketing is the most popular marketing method today. The reason why events can form events is because of careful planning and implementation (the steps of creating marketing events: determine the communication goals, analyze the current public opinion environment, formulate topic communication plans, and organize topic implementation steps.) This form can make the public participate in it tirelessly, and help the company expand the event while enjoying the fun, thereby attracting more people's attention and participation, improving and enhancing the relationship between the company and the public, and shaping a good corporate image. We all know that people with good relationships will get more recognition and help, and the same is true for companies. A company with a good image will also increase its success rate. Successful cases of event marketing: Cheetah Browser became completely popular due to the ticket grabbing incident. In the winter of my freshman year, Cheetah Browser launched a special version for ticket grabbing and became popular with the "relatively bad" website 12306. Later, the Ministry of Railways interviewed Cheetah Browser, which caused a huge stir, and also caused Cheetah's market share to rise sharply. The current situation of hard-to-get tickets and the background of the concentrated outbreak of online ticket purchase demand by the majority of users during the Spring Festival have created a once-in-a-lifetime opportunity for "event marketing" for some browser manufacturers. Cheetah Browser successfully took advantage of the opportunity of "difficulty in buying tickets" and successfully broke through with event marketing. Subsequently, Cheetah and other software frequently reported being interviewed and stopped. Cheetah also appeared in a high-profile manner in CCTV's news programs. Cheetah took advantage of these hot events to carry out secondary publicity and packaging, making people remember this browser thoroughly. The ninth form: Internet word-of-mouth marketing Internet word-of-mouth marketing is a new marketing method that organically combines traditional word-of-mouth marketing with network technology. It applies the interactive and convenient characteristics of the Internet. Through wordof-mouth information such as text, pictures, and videos, customers or company marketers interact with target customers. The two discuss the company's brand, products, services and other related information, thereby deepening the influence and impression of target customers and ultimately achieving the purpose of network marketing. Internet word-of-mouth marketing is the most effective communication model on the Internet in the WEB2.0 era. Internet word-of-mouth marketing has been popular internationally for a long time, and there are special associations in the United States to conduct special authoritative discussions in this field. The tenth form: Internet direct marketing Internet direct marketing refers to developing its own distribution channels through B2B, B2C and other websites, directly facing end customers, and marketing its own products. This form can organically combine traditional direct sales with the Internet, thus forming a subversive marketing model and expanding its own product sales channels. This can also reduce the pressure on enterprises due to the cost of establishing marketing divisions and staffing. This low-cost, high-income marketing model is widely used by mass enterprises. The eleventh form: Internet video marketing Internet video marketing refers to the marketing method in which companies or marketers put various short videos on the Internet to promote the company and their personal brands, products and service information. The form of online video advertising is similar to that of TV short videos. It has the characteristics of TV short videos, such as strong appeal, diverse forms and contents, strong creativity, and lively, and has the advantages of Internet marketing, such as interactivity, active dissemination, fast dissemination speed, low cost, etc. It can be said that online video marketing is a way to combine the advantages of TV advertising and Internet marketing. The twelfth form: Internet picture marketing The principle of Internet picture marketing is very similar to that of search engine marketing. It's just that search engine marketing uses text, searched content, and then enters the company's website, while image marketing is to publish many creative images on major websites and your own official website, so that they are captured by search engines. When people search for images, your images are released and enter the public's field of vision. Then, when users want to learn more about products and companies, they will enter your corporate website with the images, and finally promote the company's brand, products, services and other information to achieve the purpose of product marketing. This kind of sales picture with both pictures and texts is persuasive and vivid, and customers are easy to accept. Thirteenth form: Internet soft text marketing Internet soft text marketing, as the name suggests, is relative to hard advertising marketing. It is a kind of online news marketing. Hard advertising is a news notice that directly promotes a company, a person, a product or a service, while soft text is a very natural way to promote the company and its products without being disliked by the public. Such a marketing strategy. Making good use of soft text marketing is a very cost-effective and effective marketing method. It is an excellent way to promote brands or products. However, as consumers become more and more savvy about this Internet marketing model, the promotional information contained in soft texts will basically be known to the public. However, as long as your soft text is well written and consumers are not disgusted, it can still achieve the effect. Fourteenth form: RSS marketing RSS marketing is also known as online electronic subscription magazine marketing. The characteristics of RSS marketing determine that it has more advantages than other mailing list marketing, and it is a substitute and supplement to mailing lists. Most of those who use RSS are industry insiders, such as R&D personnel, financial personnel, corporate managers, etc. They will subscribe to the company's magazines and log information in the form of emails on some highly professional technology, financial, management and other professional websites to meet the needs of understanding industry information. Fifteenth form: SNS marketing SNS, marketing is community website marketing. Common community dating websites include: Renren, Pengyou, Kaixin, etc. These platforms were very popular in the early days of the rise of the Internet. Although people's attention has gradually shifted to WeChat, such community friendship and sharing platforms can still play their role. It is a kind of marketing achieved by using the sharing and sharing functions of the website. The Internet era should look like the Internet era. If companies do not get involved in the Internet, they will lose a large number of customers. If people who cannot read are called illiterates in the 1960s, then today, people who do not understand and do not use the Internet are also illiterate. And companies that do not know how to use Internet marketing will not have better development. Whoever can market the Internet in the next 30 years can market the market, then you will really be like what is said on the Internet: "You will miss not an opportunity, but an era."