University:
San Jose State University
Course:
COMM 020 | Public Speaking
Academic year:

2023
Views:

136

Pages:

2
Author:

nilrelocating

Chapter 6 Summary 1. Audience-centeredness Keeping the audience foremost in mind at every step of speech preparation and presentation. 2. Classmates as an audience There is a tendency—among students and teachers alike—to view the class- room as an artificial speaking situation. In a way, it is. Your speech class is a testing ground where you can develop your communication skills before applying them outside the classroom. The most serious measure of success or failure is your grade, and that is determined ultimately by your teacher. 3. Psychology of audience The tendency of people to be concerned above all with their own values, beliefs, and well-being. 4. Demographic audience analysis Audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background. a. Age b. Gender c. Religion d. Sexual orientation e. Racial, ethnic, and cultural background f. Group membership 5. Situational audience analysis a. Size b. Physical setting c. Disposition toward the topic i. Interest ii. Knowledge iii. Attitude d. Disposition toward the speaker e. Disposition toward the occasion 6. Getting information about audience a. Fixed-alternative questions b. Scale questions c. Open-ended questions 7. Adapting to the audience a. Audience adaptation before the speech b. Audience adaptation during the speech

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