Display Banner Advertising - Edubirdie

University:
Stanford University
Course:
STRAMGT 309 | Strategies of Effective Product Management
Academic year:

2023
Views:

335

Pages:

1
Author:

L. Rans

Lucky Rans No Date: Dis Play Banner Advertising * Traditional Display Advertising 1. Advertisers traditionally buy advertising space directly From the owner of a website. 2. The banner advertisement is included in the rotation System and Can potentially be displayed to all visitors website. 3. The advertiser pays a Fixed rate per 1000 Impressions (CPM), which can include a mixture of people the advertisers does and doesn't want tot target. 4. More recently advertisers can bid Per individual ad impression 5. This bidding happens real-time, i.e. The bidding auctions Starts when the user loads the web page. *Real Time Bidding Procces 1. A Person visits the web page, which Contains one or Multiple ad slots. 2. The website Sends the information of the visitors to the ad Platform. 3. An auction takes place, where advertisers Place a bid For the ad Slot. 4. The winning bid is Communicated to the website, which sends winning ad to the user. 5. All of this takes place in 100-200 milliseconds.

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