University:
Stanford University
Course:
STRAMGT 309 | Strategies of Effective Product Management
Academic year:

2023
Views:

316

Pages:

2
Author:

L. Rans

Lucky Rans * Digital Marketing Analytics what is digital marketing? 1. Marketing Proces For Creating, Communicating, delivering and exchanging Offerings that have value. 2. Online Marketing Defined as a term referring to the internet and e-mail based aspect of a marketing campaign. 3. Digital marketing Defined as the marketing Product or services using digital Chanels to reach Consumers. Moore's Law Moore's law States that the number ops transistors in a dense integrated Circuit doubles approximately every two Years. →This also applies to many other (digital) electronics. →Result is that the digital possibilities grow exponentially. Also internet speed increases exponentially, this result in a rapid increase in internet traffic.. Internet Penetrated very quickly in the develop world with a rapid increase during the years. Much online activity Creates a enormous amount of data which is called Big Data. Big data is used for lots of different assum options. Market Share of amline Retailing The market share of amline retailing is growing. Online retailing wins market share From traditional retalling. It is For example way higher for music and video than for Food and home ware. * Research possibilities in Digital marketing Digital marketing has some advantages interms Conducting marketing research: - More and richer data is available. - Traditional retailing data is usually Collected through store Scanners or via Surveys. - In online retailing Customer scan be tracked individually through their different stages through Cookies and other tracking techniques. - Relative easy to do large Scale A/B testing.