Introduction to Mass Communication Exam 2 - Study Guide

Exam 2 Study Guide 1. The U.S. born author who is given credit for the modern Latino literature movement. a. Anaya 2. The American novel flowered in the 1880s because of: a. All the above i. Technical advances ii. Low-cost printing iii. Improving literacy 3. During the American Revolution, these publications were at the heart of the success of the revolution. a. Pamphlets 4. True or false: There are instances when you can find two different versions of the same book on bestseller lists a. True 5. He died poor and penniless despite his contributions, particularly his revolutionary war writings that included the following words: “These are the times that try men's souls.” a. Paine 6. Paper was brought to Europe by the: a. Chinese 7. The publication and distribution of a book initially or exclusively online is called: a. E-publishing 8. True or false: Barnes & Noble was the first bookstore chain to open a store in a mall. a. False 9. True or false: The period of time from Gutenberg’s press and censorship was a mere 30 years. a. False 10. True or false: According to your book, J.K. Rowling was successfully sued for plagiarism in 2002. a. False 11. True or false: The government set up the first censorship office in 1485. a. True 12. The author who experienced a resurgence of popularity in 2016's top-selling books, more than 50 years after the novel's debut. a. Lee 13. Possessing the ability to read but being unwilling to do so characterizes: a. Aliteracy 14. Which of the following was NOT true about the Potter series of books? a. At least 1/2 of all American children have read several of the editions. 15. In the 1880s, _____________ was developed, making possible printing from photographic plates rather than metal casts. a. Offset lithography 16. The majority of books sold in the United States are sold: a. By chain bookstores 17. Which of the following is NOT true about the role of books, according to your notes? a. Comfort the reader 18. The newspaper that helped demonstrate financial independence: a. Pennsylvania Gazette 19. John Peter Zenger’s newspaper was ________: a. New York Weekly Journal 20. The abolitionist newspaper publisher who lost his life for the cause. a. Lovejoy 21. The first 10 amendments to the U.S. Constitution were: a. a concession to the Anti-Federalists to pass the constitution 22. Who was America's first Secretary of Treasury? a. Alexander Hamilton 23. True or false: “What hath God wrought?” were the words that Douglass had on the front page of his most popular newspaper. a. False 24. Who proved that financial independence could lead to editorial independence in the newspaper business? a. Benjamin Franklin 25. The first telegraph message was transmitted between: a. Baltimore and D.C. 26. What is the name of the first English newspaper? a. The Gazette 27. The tipping point for newspapers in America refers to: a. more people getting their news online free than those who paid for papers 28. Considered the first independent colonial newspaper, its publisher often found himself in jail for that independence. a. Publick Occurrences Both Foreign & Domestick 29. The very first colonial magazines were expensive and aimed at the small number of literate colonialists. Their content was composed primarily of: a. Reprinted british material 30. True or false: For most magazines, the largest percent of sales will be through singlecopy sales. a. False 31. True or false: Playboy has been able to continue the same kind of success it had in its early years. a. True 32. Which of the following was not one of the leading muckraking magazines? a. Atlantic Monthly 33. What online magazine partnered with the Washington Post? a. Slate 34. True or false: Bob Guccione made Esquire one the top-selling magazines in 1960s. a. False 35. The word magazine comes from an Arabic word meaning: a. storehouse