University:
The University of Texas at San Antonio
Course:
COM 3083 | Language and Communication Theory
Academic year:

2023
Views:

414

Pages:

1
Author:

Chaim Ware

1.) Can you think of five different words or phrases that capture the idea of message elaboration? Reciprocation- “If you do this for me, then I’ll do that for you, but you have to do this first.” Consistency-”If it isnt broken, dont fix it.” Social Proof- “Just go with the flow.” Liking-”Just listen to me and trust my intentions.” Authority-”It’s my way or the highway!” 2.) What peripheral cues do you usually monitor when when someone is trying to influence you? I definitely consider the speaker's credibility and whether or not they have anything to gain from my decision of something (I know, terrible.) I really analyze the way others consider what the speaker recommends as well and determine the “pro’s and con’s” of the situation. 3.) Petty and Cacioppo want to persuade you that their elaboration likelihood model is a mirror of reality. Do you process their arguments for its accuracy closer to your central route or your peripheral route? Why not the other way? I would definitely take Petty and Cacioppo’s theory into consideration and somewhat “compare” the theory to mine to attempt to determine which theory is best. The only way to really know that your theory is true and valid is to test the theory and consider the facts that might possibly disprove your theory. 4.) Students of persuasion often wonder whether high credibility or strong arguments sway people more. How would ELM theorists respond to that question? Elm views strong arguments as strong if people are persuaded, but weak if folks remain unmoved. Consider the “never miss shot” in the beginning of our textbook, where the theory was extremely biased and picked and choosed when the theory was implemented and not implemented. I think that ELM theorists would do the same and take “advantage” of the situation.

Major Grade. Very Important

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