Avon Case Study Avon was the world's largest direct seller of beauty products and among the top f i ve beauty companies overall with yearly sales of over f i ve billion dollars. In 1999, Avon's products were sold by approximately 2.8 million sales representatives throughout the world, having about 500,000 of those representatives in the U.S. Avon's beauty products were designed to appeal to approximately 25 million U.S. women between the ages of 25-50 who have below average incomes. These p4oducts were designed to give their customers high quality and highly innovative products that are extremely reasonably priced. The CEO of Avon, Len Edwards. noticed that because of the increase of technology, Avon needed a website to target a broader market of customers. The majority of Avon's issues began once they decided they wanted to create a website. This was an issue because prior to this idea, Avon used their sales representatives which was a very traditional way of sales. The two main decisions they had to make due to this idea was how Avon would utilize the website in its business-to-consumer and business-to-business relationships. They struggled with a few decisions when it came to the representative taking part in Avon.com: should a representative be paid if their customer bought from the website, how would they market the website to people, and what products when be sold from the website. Each of these issues have to do with the commissions, marketing, and product of Avon. The recommendations I have for Avon revolve around their website and how it will work with the rest of their company. I would recommend that Avon should use both sales representatives and the website to sell all of their products to make it most convenient for customers. I don't think that sales representatives pay should be lower and they should still make 40% from each sale they make. In addition, the sales representatives can be involved in the online process by giving each sales representative their own promotion code so that if their customers would prefer to buy online, they can still be credited for their hard work. This would benef it both the sales representative and the customer because with this promotion, the customer can receive 10% of f of their order from Avon.com along with the representative. The more people that use the sales representative's promotion code, the higher the percentage of f the representative will get, capping at a maximum of 40% of f of their order from Avon.com. To market the new website. Avon should post on other social medias such as Facebook and Instagram. This will allow the word to get out and will attract even more customers to the website and social media accounts. Overall, Avon was successful but began to have issues when they were preparing to launch their website. It's important for Avon to keep all of their sales representatives and use the website as well to sell all of their products. This will allow them to cover all of the bases and receive the most possible customers. By advertising the website on multiple social media accounts, the website can become the main way people buy their products, making it convenient for customers worldwide. If Avon can follow these recommendations, it will please both the customers and sales representatives, giving them a successful future as a beauty company.