We all share the same concerns about the spread of the COVID-19 virus. The need for public bodies and health practitioners to be able to communicate directly with people when dealing with this type of health emergency has never been greater.
Data protection and electronic communication laws do not stop Government, the NHS or any other health professionals from sending public health messages to people, either by phone, text or email as these messages are not direct marketing. Nor does it stop them using the latest technology to facilitate safe and speedy consultations and diagnoses. Public bodies may require additional collection and sharing of personal data to protect against serious threats to public health.
The ICO is a reasonable and pragmatic regulator, one that does not operate in isolation from matters of serious public concern. Regarding compliance with data protection, they will take into account the compelling public interest in the current health emergency.
The safety and security of the public remains is primary concern. The ICO and our colleagues in the public sector have this at the forefront of our minds at this time. They are here to help their colleagues on the frontline. They can offer advice to make sure the law around data protection and direct marketing is clear. Information is available on the website or you can call the helpline on 0303 123 1113.