A repository of quarterly data for the global smartphone market. This data is a part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.
| US Smartphone Shipments Market Share (%) | ||||||
| Brands | Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
Q2 2023 |
| Apple | 50% | 48% | 50% | 57% | 52% | 55% |
| Samsung | 24% | 30% | 24% | 20% | 27% | 23% |
| Lenovo# | 11% | 9% | 6% | 6% | 8% | 9% |
| 2% | 1% | 4% | 5% | 2% | 3% | |
| Others | 13% | 12% | 16% | 12% | 11% | 10% |
*Ranking is according to the latest quarter.
US Smartphone Market Share Highlights:
- US smartphone shipments declined 24% YoY. Low-end smartphone sale declines were the biggest contributing factor to the downturn.
- Samsung’s shares dropped to 23% as competition from other Android OEMs has increased in the prepaid segment, hurt Samsung’s performance.
- Apple was one of the few OEMs that did not see a shipments drop of double digits YoY. Older iPhone 11 and iPhone 12 devices are helping the OEM attract new customers.
- Google’s share rose to 3% due to the earlier launch of the Pixel 7a compared to its predecessor.
- Motorola grew to 9% share capitalizing on Samsung’s weakness, launching new devices including the G Stylus, G 5G and the new Razr+ in Q2.
The smartphone market share numbers are from:
Q1 2023
| US Smartphone Market Share (%) | ||||||
| Brands | Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
Q1 2023 |
| Apple | 60% | 49% | 45% | 50% | 57% | 52% |
| Samsung | 24% | 27% | 28% | 24% | 20% | 27% |
| Lenovo# | 9% | 10% | 9% | 6% | 6% | 8% |
| TCL | 2% | 3% | 7% | 4% | 3% | 2% |
| 2% | 2% | 1% | 4% | 6% | 2% | |
| Others | 4% | 9% | 10% | 12% | 9% | 8% |
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Highlights:
- US smartphone shipments declined 17% YoY in Q1 2023 due to inventory correction and weak consumer demand.
- Apple market share increased to 52% in Q1 2023 from 49% in Q1 2022 as it began aggressively selling iPhone 11 in prepaid channels.
- Samsung Galaxy S23 shipments were up double digits YoY while the Galaxy A14 5G performed exceptionally well in prepaid resulting in 27% share of shipments.
- Lenovo Group (Motorola) and TCL Group saw shipments decline in Q1 but their overall shipment share grew as OEMs like Nokia HMD and white-label devices saw even steeper declines.
- During Q1 2023, carriers reported very low upgrades. We expect the incumbent postpaid players to increase promotional activity during the second half of the year to combat cable MVNOs, which saw higher net additions than the Big 3 during the quarter, a first for the US smartphone market.
Q4 2022 Highlights
| US Smartphone Market Share (%) | ||||||
| Brands | Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
Q3 2022 |
Q4 2022 |
| Others | 9% | 8% | 13% | 12% | 16% | 12% |
| 1% | 2% | 2% | 1% | 4% | 5% | |
| Lenovo# | 9% | 12% | 11% | 9% | 6% | 6% |
| Samsung | 34% | 22% | 24% | 30% | 24% | 20% |
| Apple | 47% | 56% | 50% | 48% | 50% | 57% |
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q3 2022 Highlights
| US Smartphone Market Share (%) | ||||||
| Brands | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 | Q2 2022 | Q3 2022 |
| Apple | 53% | 47% | 56% | 50% | 48% | 50% |
| Samsung | 26% | 34% | 22% | 24% | 30% | 24% |
| Lenovo# | 12% | 9% | 12% | 11% | 9% | 6% |
| OnePlus | 2% | 3% | 2% | 2% | 1% | 1% |
| Others | 7% | 7% | 8% | 13% | 12% | 19% |
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q2 2022 Highlights
| US Smartphone Market Share (%) | ||||||
| Brands | Q1 2021 |
Q2 2021 |
Q3 2021 |
Q4 2021 |
Q1 2022 |
Q2 2022 |
| Apple | 55% | 53% | 47% | 56% | 50% | 48% |
| Samsung | 27% | 26% | 34% | 22% | 24% | 30% |
| Lenovo# | 5% | 12% | 9% | 12% | 11% | 9% |
| OnePlus | 1% | 2% | 3% | 2% | 2% | 1% |
| Others | 12% | 7% | 7% | 8% | 13% | 12% |
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.
Q1 2022 Highlights
Published date: May 15, 2022
- Smartphone shipments grew 12% YoY as supply chain dynamics improved and fell 16% QoQ due to regular seasonality in Q1 2022.
- Apple grew 8% YoY due to strong demand for the iPhone 13 and channel-fill for the newly launched iPhone SE 2022.
- Samsung declined 7% YoY despite a successful Galaxy S-series launch and solid low-end demand for its A-series devices.
- Lenovo (Motorola) grew 127% YoY as it saw sales of its G-series models increase due to tax season promotions and deals.
| US Smartphone Market Share (%) | ||||||
| Brands | Q4 2020 | Q1 2021 | Q2 2021 | Q3 2021 | Q4 2021 | Q1 2022 |
| Apple | 65% | 55% | 53% | 47% | 56% | 50% |
| Samsung | 16% | 27% | 26% | 34% | 22% | 24% |
| Lenovo# | 3% | 5% | 12% | 9% | 12% | 11% |
| OnePlus | 0% | 1% | 2% | 3% | 2% | 2% |
| Others | 16% | 12% | 7% | 7% | 8% | 13% |
*Ranking is according to the latest quarter.
#Lenovo includes Motorola.