Segmentation, Targeting, and Positioning | California State University, Northridge - Edubirdie

University:
California State University, Northridge
Course:
MKT 304 | Marketing Management
Academic year:

2022
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384

Pages:

3
Author:

Nesbyenvkk

Chapter 6: Segmentation, Targeting, and Positioning LEARNING OBJECTIVES LO1 Describe the bases marketers use to segment a market LO2 Identify the criteria for determining the attractiveness of a segment & whether it is worth pursuing (targeting) LO3 Explain the differences among targeting strategies: undifferentiated, differentiated, concentrated, or micromarketing LO4 Describe positioning & how firms do it Segmentation, Targeting, & Positioning l l l Who is the target market for SoCIAL LITE Vodka? Product location strategy Multiple segmentation strategies were employed The segmentation-targetingposition process

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