Stukent Marketing Certification Test

Stukent Marketing Certification Test with correct questions and accurate answers Define Marketing, what are the different forms of marketing? - Advertising, selling, and delivering products to consumers or other businesses What are the three main goals of marketing - Acquiring customers. Retaining customers. Turning customers into brand ambassadors. Identify and explain target audience - Demographic of people most likely to be interested in your product or service Identify and define a call to action (CTA) - A prompt on a website that tells the user to take some specified action. For example on a video telling viewers to comment and leave engagements on the content. What is a message and what constitutes messaging in businesses - What is communicated to and percieved by and audience, messaging can be non written or non verbal communication to a customer Identify examples of data-driven decisions - If you've ever shopped at Amazon you have probably received a product recommendation while visiting the Amazon website or through email. This is an example of a data-driven business decision. The approach of optimizing brand communications based on customer information. What is a lead? - Individuals who have shown interest in a particular product or brand, sometimes by sharing contact information. Identify and explain each of the 4 P's of Marketing - The Product, The Price, The Place, and Promotion What are the key differences between one-to-many and one-to-one marketing. - In a one to many approach to marketing each customer will have a very similar experience with the marketing of a product, In a one one marketing approach it involves being willing and able to change your behavior toward an individual customer based on what the customer tells you and what else you know about that customer. What is Search Engine Optimization (SEO)? - Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Understand what the dot-com bubble is, what is it's impact on businesses - The dotcom bubble was a rapid rise in U.S. technology stock equity valuations fueled by investments in Internet-based companies in the late 1990s. The value of equity markets grew exponentially during the dotcom bubble. How are outbound and inbound marketing different? - Outbound marketing involves proactively reaching out to consumers to get them interested in a product. By contrast, inbound marketing centers on creating and distributing content that draws people into your website. What is a social media "Platform" - Using websites and applications to communicate informally with others, find people, and share similar interests. What platform was the first true social media network and when was it "born" - MySpace What is Return on Investment (ROI) and why is it important for social media marketers to keep it in mind? - It allows you to better understand the effectiveness of your work, demonstrate value to the organization, and refine your strategy over time to improve returns as you learn. What is a (KPI) Key performance indicator and what are some examples KPIs? - KPIs are the key targets you should track to make the most impact on your strategic business outcomes. Engagement : Brand mentions, profile visits, Likes, Shares etc. Reach: Followers or Fans, Impressions, Traffic Data Customers What is social media reach, give examples. - Media analytics metric that refers to the number of users who have come across a particular content on a social platform. Views on Facebook, Instagram or Twitter. Define and identify examples of cross promotional marketing methods. - A Marketing technique which involves promotion of a product targeted to the customers of a related product Describe 80-20 rule - 80% of content unpremoted and 20% premoted. Define content marketing. - A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) What is a social media audit - The process of reviewing your business' metrics to assess growth, opportunities and what can be done to improve your social presence. What are the main demographics/usage statistics of Youtube - 1.57 billion monthly active users, Attracts 18-24 What are the main demogrpahics/usage statistics of Instagram - Attracted to the younger audience but the older audience has picked it up 59% 18-29 30-49 33% What are the main demogrpahics/usage statistics of Twitter - 330 million monthly users, decently spread out age demographics What are the main demogrpahics/usage statistics of Facebook - Slightly more woman than men 18-49 age group 2.1 billion monthly What are the main demogrpahics/usage statistics of LinkedIn - Mostly male business goers. What is artificial Intelligence (AI) - Artificial intelligence is intelligence demonstrated by machines, as opposed to the natural intelligence displayed by animals including humans. What is influencer Marketing - A form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. What is a demographic in marketing and advertising - Divides the market into smaller categories based on demographic factors, such as age, gender, and income. What is brand awareness? - Recognition of the brand's existence and what it offers What constitutes and interaction on social media (Instagram)? - all the two-way conversations and touchpoints that occur between companies and consumers, perhaps through direct messaging or comments. Describe customer advocacy and referral traffic - How well your customers support your product or brand, and spreading to possible customers to view content. What is bounce rate? - The percentage of those who visit one page of a website before exiting that website. What are different types of Facebook ads. - Video, Image, Collection, Carousel, Slideshow, Canvas, lead generation ads, offers, Post engagement, Event responses. What is organic social media content. - Any social media activity without a paid promotion. It uses free social media tools to build and engage with an online following General history of Instagram - The world's #1 social photo app, started in 2010, in 2013 updated to tag photos, slowly added videos, ability to sponsor content, introduced feed updates and live video. What are different types of Instagram ads. - Photo, video, Carousel, story and slideshow ads. What is an advertising campaign - Is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication For Example a holiday special. A set of Christmas themed messages/Content for customers and viewers What can help you understand user generated content (UGC) - Original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Examples: Coca Cola's share a Coke campaign, Stranger Things promoting user created posts to market new seasons. General history of Twitter - Went mainstream in 2007, grew massively in 2008, 2012 acquired Vine went public on stock market then acquired Periscope What is a promoted trend - Show up at the top, or second to top, slots of the "Trends for You" section in their home Timeline and Explore tab. Marketers run a Promoted Trends campaign by paying to have a hashtag created that displays on Twitter's trending topic list for 24 hours. What are the different types of twitter ads - Promoted Hashtags, Promoted Tweets, Promoted Users General history of Youtube - Created by Jawed Karim, Chad Hurley, and Steve Chen, On April 23, 2005, the first video was uploaded to YouTube. It was called, "Me at the Zoo", bought by Google in 2006 Different types of Youtube ads - Display ads, Overlay ads, Skippable video ads, Non skippable video ads, Bumper ads, Sponsered Cards, How to use the Youtube algorithm - At least 14 minute long video for content, High view count and interacting with users helps content become seen. Define Black hat marketing - Refers to marketing methods that are considered spam and involve trying to outsmart the search engine. General history of Snap chat - The first data-deleting app, First version introduced in 2011, Re branded and relaunched in 2012, became the biggest no-revenue app since Instagram. Added stories in 2013, added chat and filters in 2014, and slowly added snap map and other features every year. Different types of Snap chat ads - Snap ads, Collection ads, Story ads, Commercials and filter ads. What is a takeover marketing strategy - A form of influencer Marketing, when a person, usually an influencer, a thought leader or employee, "takes over" a brand or another person's social media account for a period of time (usually a day) and posts content on their behalf. Define and identify an example of paid social media marketing - A method of displaying advertisements or sponsored marketing messages on popular social media platforms and targeting a specific sub- audience. Examples: Facebook, or Youtube advertising. Differences between paid and organic content marketing - Organic marketing is focused on generating traffic to your site over time, inorganic marketing, or paid marketing, uses paid methods to target, reach, engage, and convert audiences quickly. Define exact targeting - Identifying only the people that will best help you achieve your goals Define and identify an example of conversion - An action taken by a website visitor, that is considered profitable for the website's owner, a customer buying a product Define CPC - an online advertising revenue model by which publishers charge advertisers each time a user clicks on a display ad. Define CPM - Cost per mille (the amount an advertiser pays a website per one thousand visitors who see its advertisements). What are analytics, what are the goals/ process of social media analytics - Is often described as the study of historical data to research potential trends project the effects of future decisions evaluate the performance of past decisions .It's fundamental to your strategy to know how often you'll post, the types of content you'll share, and what posts will be promoted. What is a social media analytics plan - The process of gathering and analyzing data and behavior from social media profiles, then using that data to make better business decisions. Use KPI's, analytics tools, to help increase overall social media engagement Define infographics - A visual image such as a chart or diagram used to represent information or data. A form of social media content. What is a brand voice - The distinct personality a brand takes on in its communications. Explain a SWOT analysis - A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats. Strengths, Weaknesses, Opportunities, Threats What is a keyword and why is it important - Word or phrase typed into a search engine for which a company search results are then displayed Lead time - The time between the start and completion of a specific campaign True or false: Marketing and advertising are the same thing - false What are the four P's of marketing? - Product, Price, Promotion, Place Which common research method is best for getting a more in-depth look at consumers' thoughts and ideas about a product or service? - Focus groups What is great for quickly gathering data from a large number of consumers? - Surveys What is defined as a way for businesses to interact with people (customers) online? - Social media marketing True or False: With the help of social media, the online world today has shifted from a one-to-many to a many-to-many method of interaction - true What is the first step of the six-step process of a social media marketing plan? - Create social media marketing objectives and goals True or False: Content marketing is a form of marketing that involves creating and sharing online material that specifically promotes your brand - false True or False: The key to success for any business on social media is how it connects with their audience on an authentic level - true True or False: A good habit to get into is posting 75 percent promotional content and 25 percent nonpromotional content on social media. - false What does the acronym GCT stand for? - Goals, Content, Targeting A good way to see which social media platform(s) a company should be on is to - See which platforms your competitors are on True or false: Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow - true What does the acronym CTA stand for? - Call To Action This is the simplest, most common form of communication on the Facebook platform - Status updates What are the calculations based on for the relevance score? - Anticipated positive and negative feedback What are the 5 different types of Instagram ads? - Photo, Video, Carousel, Story, Slideshow What does the acronym UGC stand for? - user-generated content True or false: Instagram unveiled "Sponsored photos/videos" to bring in revenue for Facebook - true True or False: Fostering engagement is key to increasing your growth on Instagram - true True or False: Your activity on Twitter can influence the type of promoted content you see - true Why can geo-targeting be a struggle for marketers and social media advertisers in the U.S.? - Most Twitter accounts are located outside the United States True or False: Twitter is seen as a great platform for reputation management - true Promoted tweets are when a business is paying for their placement - labeled True or False: All YouTube advertisements are in video form - false What are the ranking factors of a successful YouTube channel? - Watch time, video length, number of subscribers, and user interaction True or False: quality sound, great visuals, a message and theme, and a call to action are elements to consider when creating an effective video as part of a business strategy - true You'll want your video ad on YouTube to be between - 15 and 60 seconds What are the three ad types available on Snapchat? - Snap Ads, Filters, Lenses Content created for snapchat should be: - Planned, Prepared, and presentable True or false: a business should switch up its snapchat ads weekly for optimal performance - true What is NOT a snapchat ad campaign objective - to connect with influencers What is an example of non paid social media advertising - a blog post targeted to millennials How much does organic content cost? - It doesn't cost any money True or False: if they've done their research, marketers don't need to test or refresh their ads - false This is the process of gathering and analyzing data and behavior from social media websites - Social Media Analytics Engaging in various strategies that help increase the level of overall engagement across your social media platforms is evidence of an effective - Social media Analytics plan True or false: a successful social media marketing plan always starts with your company's goals and objectives - true true or false: running an audit on your competition involves comparing your social media efforts with what your competitors are doing - true What are the framework for everything a business does, including marketing? - goals Which is not a tool used to schedule content to be posted? - canva True or False: at the end of the campaign, the results should be compared to the objectives to determine the effectiveness of the campaign - true After an evaluation of your social media marketing campaign, you should analyze the results and - adapt the campaign Your online representation can be your strongest or your biggest . - Asset, Liability True or False: in most cases, social media marketing principles and strategies shouldn't be applied to a personal branding strategy - false What will help you build a solid foundation for personal brand Growth? - Focusing on your strengths and opportunities True or false: it's easier to measure the results of a traditional marketing campaign than a digital marketing campaign - false What is conversion-centered design? - A website that turns a viewer into a customer Search engine Optimization is the practice of increasing the website through organic Email marketing has an ROI that is - four and quality of traffic to a search engine results - quantity, times higher than social media, direct mail, and paid search