Attitude: Components, Change, and Message Processing

University:
California State University, Northridge
Course:
PSY 150 | Introduction to Psychology
Academic year:

2023
Views:

20

Pages:

2
Author:

Mahmoud M.

Psychology notes Attitude Attitude - A positive or negative reaction to an idea, person, thing, or situation With experience and from parents, teachers, etc. entering a new situation, meeting a new person, or presenting a new idea A person has formed his or her will to like or dislike, agree or disagree Layer Emotion Emotional Component Way a person thinks about Emotion Objects, Issues about People or Things o Attitude How a person perceives people, objects or situations Knowledge The way a person thinks about people, things or situations includes beliefs and ideas about behavior 4 Change through new learning Information Communicators sending messages Beware of experts, professionals, or those who find the trust, appeal, and personality of the message Message It should be clear and good Tell it Place the message better on this or that side Target audience Characteristics of the target Medium The way a person receives the message Explain how to model 44 4 types of processes Central pathway People pay attention to the content of the message Peripheral pathway Relies on peripheral cues (message content cues other than itself))