The Network of Enterprise in Creative Work

THE NETWORK OF ENTERPRISE IN CREATIVE WORK Introduction  Creativity as a Cognitive Process: Herbert Simon's approach considers scientific creativity as problem-solving. However, cognitive studies often view creative work as the cognitive quest to find answers to known questions.  External Problem-Solution Paradigm: Traditional views portray problems as external situations confronting scientists, with solutions seen as existing entities to be discovered. Beyond Problem Solving  Complex Cognitive Processes: Creative work should be seen within a broader context of cognitive processes that individuals need to orchestrate.  Emphasis on Purpose and Time: The evolving systems approach emphasizes that creative work is purposeful, time-consuming, nonlinear, and requires coordination of multiple activities. The Network of Enterprise  Understanding Creative Work: Creative individuals engage in long-term, selfperpetuating endeavors called enterprises. An enterprise rarely ends but evolves and generates new tasks upon goal attainment.  Multiple Enterprises: Creators manage multiple enterprises simultaneously, constructing a network of enterprise to maintain parallel efforts and adapt to evolving demands.  Change and Control: The individual actively initiates and controls changes within the network, utilizing various strategies like branching and merging enterprises.  Representation of the Creator's Oeuvre: The network of enterprise serves as a methodological tool to schematize and describe the creator's entire set of intentions and endeavors, reflecting deeper motives and commitments. Coexistence with Other Motivational Theories  Complementing Other Theories: The concept of the network of enterprise does not conflict with other motivation theories such as the Zeigarnik effect or Maslow's need hierarchy but complements them.  Interest vs. Pathology: Intense interest in the world, not psychopathology, fuels the creative process. The boundary between normal and abnormal creativity is not rigid. Sense of Self and Continuity  Continuous Self-Awareness: The network of enterprise contributes to the creator's sense of self. Personal consciousness remains continuous, and the purposeful creator knows their next steps upon waking.  Time-Consuming Nature: Deviations from prevailing systems of belief, which are essential in creative work, take significant time.  Productive Life: Pursuing these enterprises defines a productive life. Creators continuously add tasks to their inventory of uncompleted work. Network Construction by the Creator  Creator's Agency: Creators assemble the enterprises forming their unique tree of work. Researchers do not invent or supply these enterprises; it's the creator who constructs and discovers the branches.  Modeling Uniqueness: The focus should be on constructing models that capture the uniqueness of each creator's network, rather than seeking correlations between branching structures and creative variables. Conclusion  The network of enterprise provides a framework to understand the organization and motivation behind creative work.  Creative endeavors are purposeful, multifaceted, and time-consuming.  Creators actively control and shape their network of enterprise, adapting to evolving demands.  Understanding the network enhances the study of creative individuals' motivations and processes.