University:
East Carolina University
Course:
MKTG 6162 | Marketing Management
Academic year:

2023
Views:

457

Pages:

2
Author:

enspunctuated

Product Management Ethics Complete the following sentences using the appropriate word or phrase. Write your answers in the space provided. Words to choose from: PRODUCTS, LABEL, PACKAGING, PRODUCT MANAGER, QUALITY, RECALL, RISKS, PLANNED OBSOLESCENCE, ENVIRONMENTAL IMPACT, SIZE Example Sentence Word Explanation 1.) A sporting goods company sells outdoor apparel and camping supplies. These are the company’s __________. product selling outdoor apparel and camping supplies 2.) Discovering opportunities for new products, developing marketing strategies for current products, and coordinating the product mix are all responsibilities of a(n) _________. product management developing marketing strategies for current products 3.) Encouraging product sales, protecting and safeguarding products, creating a good impression of products, and communicating product beneﬁts are all reasons why companies use product __________. packaging protecting and safeguarding products 4.) A technology company is debating whether to use plastic or recyclable cardboard in its product packaging. This is an example of an ethical dilemma related to __________. environment selling plastic or recyclable cardboard 5.) A food manufacturer packages its potato chips in bags that are larger than necessary to make it seem like customers are receiving more product than they actually are. This is an example of an ethical dilemma relating to packaging ____________. size packaging in larger bags than necessary 6.) Providing instructions for care and use is an important purpose of a product’s __________. label instructions for care and use 7.) The practice of designing a product to become unusable before it should reasonably need replacement is called ____________. planned obsolescence product to become unstable 8.) A home goods manufacturer is considering using a cheaper wood in its furniture, allowing the company to save quality using a cheaper wood Product Management Ethics money on production. This is an example of an ethical dilemma related to product ___________. 9.) Product managers can ensure customer safety by clearly informing customers about product __________. risks ensure customer safety 10.) When a company becomes aware of a potential risk after a product is on the market, it is ethical to issue a(n)___________. recall company becomes aware of a potential risk