University:
Eastern Kentucky University
Course:
MKT 401 | Digital Marketing
Academic year:

2021
Views:

165

Pages:

6
Author:

esfredint7qo

4/8/21, 12 : 12 AM Quiz 12 (Chapter 12): MAR4233 U01 1211 Quiz 12 (Chapter 12) Due Apr 4 at 11:59pm Points 10 Questions 10 Available Mar 29 at 12am - Apr 4 at 11:59pm 7 days Time Limit None This quiz was locked Apr 4 at 11:59pm. Attempt History LATEST Attempt Time Score Attempt 1 31 minutes 10 out of 10 Score for this quiz: 10 out of 10 Submitted Apr 4 at 9:57pm This attempt took 31 minutes. Question 1 1 / 1 pts Regarding marketing strategies, what is the difference between the mobile-first strategy, the audience first strategy, and the omnichannel strategy?! Your Answer: Mobile-first - the growth of mobile has caused marketers to rethink traditional digital approaches. audience first - use massive amounts of data to precisely define target audiences, then define strategies that appeal to it omnichannel - a multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device or by telephone. Page 1 of 6 4/8/21, 12 : 12 AM Quiz 12 (Chapter 12): MAR4233 U01 1211 Question 2 1 / 1 pts !The most popular communication app outside of the U.S. is: Correct! WhatsApp. Question 3 1 / 1 pts !Forrester Consulting argues that the mobile customer experience is created in micromoments throughout the day, and listed all of these except: Correct! want to show. Page 2 of 6 4/8/21, 12 : 12 AM Quiz 12 (Chapter 12): MAR4233 U01 1211 Question 4 1 / 1 pts Consumers generally shop and compare on their computers, then purchase with their smartphones.! Correct! False Question 5 1 / 1 pts Which of the following statements is false? ! Correct! Today's smartphone contains many branded apps. Page 3 of 6 4/8/21, 12 : 12 AM Quiz 12 (Chapter 12): MAR4233 U01 1211 Question 6 1 / 1 pts People all over the world access Facebook at a higher rate than any other social network.! Correct! True Question 7 1 / 1 pts !Proponents of the audience first marketing strategy recommend using massive amounts of: Correct! big data. Question 8 1 / 1 pts Page 4 of 6 4/8/21, 12 : 12 AM Quiz 12 (Chapter 12): MAR4233 U01 1211 Global growth in the use of mobile is such that: ! Correct! more than half of the world's people use mobile. Question 9 1 / 1 pts Desktop and TV are losing share to other types of screens.! Correct! True Question 10 1 / 1 pts Apps have little effect on the use and growth of mobile. Page 5 of 6 Quiz 12 (Chapter 12): MAR4233 U01 1211 Correct! 4/8/21, 12 : 12 AM False Quiz Score: 10 out of 10 Page 6 of 6

Marketing Quiz 12

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