The Effectiveness of Personal Selling

The effectiveness of personal selling Sales Promotion and Personal Selling In addition to using advertising, public relations, and personal selling, marketing managers can use sales promotion to increase the effectiveness or their promotional efforts. But personal selling is also a key factor to Nike’s success in the retailing world. Personal selling is a purchase situation involving a personal, paid for communication between people in an attempt to influence each other. Nike has an enormous amount of sales promotion to advertise all their new products. The four main ways Nike uses sales promotion are currently through TV commercials, social media, magazine ads, and they use the athletes who represents them. One thing Nike doesn't do is offer much sales from any of their retail stores or website for their products. It's very rare if they do have one. Even though Nike isn't known for having sales they are still the number one manufacturers of sportswear by a land slide. The only time you will find Nike products on sale is at other retailers like Models, Footlocker, Finish line, and outlets such as Woodbury Commons. As for personal selling Nike really depend on all their employees and all so the persons they gave endorsement deals to. For all their retail stores Nike only wants dedicated and great personalities working for them as a salesperson. A salespersons with a bad attitude and a good one will be the outcome if they get a sell or not. That's the reason why Nike only wants the best for their stores. Another example of personal selling for Nike would be the deal they did with the NFL. Starting from the beginning of this NFL season and years to come, Nike will be the manufacturers of all the NFL uniforms. NIKE’S PERSONAL SELLING Nike’s personal selling efforts happen in the stores. Store personnel are trained to provide assistance to customers in knowing more about the firm’s products, and to persuade them to buy these products. In some cases, sales personnel promote the company through personalized service that helps customers find the right Nike product. Customer experience is enhanced because of this trained assistance and persuasion from the sales personnel. Customers feel good about the products they buy from Nike. They also feel empowered in making informed decisions in buying these products. Thus, Nike’s marketing communications mix uses personal selling to create better customer experience and customer relations, while promoting the firm’s products. Nike utilizes a personal selling technique in all of their retail stores. The sales associates in these stores has direct contact and interaction with the buyers of Nike merchandise. They are the individuals that communicate directly with the consumers who are interested in Nike products. They sales men and women must be able to help in the process of a successful sale. They are supposed to be knowledgeable of the brand and should be trained in asking customers the right questions in order to find out what they are looking for. To make sure this is done Nike will often send Nike representatives to retail stores that sell their sneakers to give little presentations to keep the sales associates up to date on the merchandise and the technology behind them. I agree with this because sometimes people that work at the store don't really know what they selling and need to be reminded. Nike's way of persuading consumers is by showcasing the quality of the product. The company doesn't do much discounts. If they do have a sale then it's for an old product that is maybe out of style or whatever the case may be. Nike products do go on sale but through retail stores like Footlocker and Finish line. They do more of a point-of-purchase promotion system. Especially through the retail stores mentioned. One example would have to be the 2012 Nike Hyperdunk sneakers with the additional Nike-plus system in it so you can compare your athleticism with anyone in the world. Finish line had maybe close to a whole wall just for this product. Soon as you walk into the store it grabs your attention just cause of the futuristic look it has so anyone will curious as to what that is. When the customer becomes interested, Nike relies on the salesperson to do what it takes to make the sale because it's harder for a company to effectively sell their products if there isn't much discounts or coupons.