Quiz 3 (Chapter 3) Attempt History LATEST Attempt Time Score Attempt 1 25 minutes 10 out of 10 Score for this quiz: 10 out of 10 Submitted Jan 19 at 12:41am This attempt took 25 minutes. Question 1 1 / 1 pts Once a fully-developed persona and marketing plan are developed, they can be used on many different platforms.! Correct! False Question 2 Why is the Social Technographics Ladder useful?! 1 / 1 pts Correct! !It provides a set of persona profiles for a company to reference. Question 3 1 / 1 pts Which rung on the Social Technographics Ladder represents the largest segment?! Correct! !Spectators Question 4 The process for creating a SMM plan includes all of these EXCEPT: 1 / 1 pts Correct! !the listing of reasons for reaching this target market. Question 5 1 / 1 pts LinkedIn forbids self-promotion on its platform. ! Correct! True Question 6 1 / 1 pts The text describes the Persona Development Cycle as having what three elements?! Your Answer: Persona Development Cycle is described as having the three elements: Identify persona roles, list the needs and situational triggers, and creating messaging objectives Question 7 1 / 1 pts What is a target audience?! Your Answer: A group of consumers a company has decided to reach with their marketing strategies. Question 8 1 / 1 pts Google+:! Correct! only A and B are correct.! Question 9 The Persona Development Cycle DOES NOT include:! 1 / 1 pts Correct! mass messaging. Question 10 1 / 1 pts Why are messaging objectives important? Correct! !They help provide the persona with the information they need to make a purchase or other conversion. Quiz Score: 10 out of 10

Quiz 3 Social Marketing

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