Zero Sugar Advertisement Analysis

Zero Sugar Advertisement analysis Introduction Coca-Cola has been in constant efforts to improve its production and keep up with the changing consumption trends among its clients. Due to the increased demand for low sugar beverages or products by a section of the population, Coca-Cola developed the coke zero, which was later replaced by the zero Sugar. As a result, the company created a promotional strategy using an ad with the message "Tastes more like coke, looks more like coke" (Gwynn np). The advertisement primarily focused at two male and two female individuals of different ages since the product is consumed by most ages. The underlying purpose of the ad is to communicate a specific concept concerning the new outcome of Coca-Cola zero sugar. The purpose of the paper is to provide and analysis of the zero sugar ad by describing the focus, message, and settings surrounding the advertisement. Focus The Coca-Cola zero sugar advertisement undoubtedly focuses at the feelings and sentiments of the closeness in the new age. The ad shows models experiencing a charge out of the new taste of the newly introduced Coca-Cola zero sugar product. The view of the ad is followed by a breathtaking kinship, love, and fervor snapshot. A carefully review of the promotion depicts that the organization tries to create the adoration between two individuals. From the ad, Coca-Cola can help bring a moment of fun, affection, and companionship. It also depicts that Coca-Cola is an ally of fun and delight. A young female character skates in a rotational manner before being shown taking the zero sugar drink to quench her thirst and also show the fun she is having. She rotates over the bottle of coke and messages written explain that the audience is surprised that the drink is zero sugar (Gwynn np). This idea probably attempts to show the audience that despite the change by not including sugar in the beverage, the organization still maintains its initial purpose of creating fun, friendship, and companionship. Message The advertisement presents the message of affection and youthful feelings for couples. This condition is represented by their bottles near one another as couples would be close. The characters used in the ad are were selected from the target audience of the promotion, which includes young individuals of both genders who love having fun with their loved ones. The promotion relies on the assumption that the audience is already acquainted with the brand and the specific beverage. This condition can be explained by the fact that the texts on displayed on the screen indicate that the audience is not surprised by different aspects like sound when opening the bottle, the bubbles, or taste, but by the fact that it is zero sugar (Gwynn np). The advertisement is based on a motivational aspect of brand review. The advertisement video was created to align with the normal life experienced by young couples and their daily situations as they quench their thirst with the zero sugar product. Besides, it tries to connect with its feelings and tries to reflect a comparable love encountered in the youthful age. According to the texts in the promotion, the zero sugar drink resembles the previous products since it tastes the same and also has the same appearance, and that young couples can introduce delight into their daily lives by consuming Coca-Cola zero sugar. The products are similar except for the fact that the new drink has zero sugar, which could also mean a healthy life for the young couple. The advertisement also explains the young couple’s affection as depicted by the boy looking at the bottle of coke with devotion. The director of the ad attempted to communicate the message in a short statement to describe the zero sugar, “Taste more like coke looks more like coke” (Gwynn np). The primary idea behind the statement is to show the audience or customers that the zero sugar product is similar to the older coke drinks. Therefore, the feeling of love, affection, and fun still holds. Moreover, the producer attempted to show the connection between the product and the characters depicted in the video by putting them close together like in the case of the young lady skating around a bottle of coke. The words “zero sugar” were used to create a feeling of improvement or progress (Gwynn np). With the continuous demand for low-sugar products due to health concerns, Coca-Cola assures customers a product that maintains the original goal but one that includes the health concerns. The textual style employed by the producer of the advertisement was useful in balancing with the classification of the script employed by the company logo. The word “Zero” is written in a different style and is in bold to show the focus of the product and draw the eyes of the audience to it. Settings The most significant aspect that one can identify about the ad involves the acceptable differentiation in content and shading. The promotion includes two complementary color sets (red and white) that help promote visual enthusiasm to the audiences. The tone also gives an additional coordination of the shades of the company logo. They are decent together, more comfortable to pursue, and do not strain the audience’s eyes (Gwynn np). Furthermore, the ad utilizes a difference in content size to create accentuation, and make audiences to notice the message being communicated, which is "Taste more like coke, looks more like coke". The ad also shows appreciation for diversity by including characters from different racial or ethnic groups like black and white. Conclusion Coca-Cola has been making efforts to stay relevant and competitive in the beverage industry that continuous to grow and experience new entrants. As a result, the company attempts to keep up with the current trends and this condition led to the creation of the coke zero, which was then replaced by the zero sugar. The new zero sugar aimed to capture the customers who need le sugar products or products without sugar. The advertisement represented by the slogan "Taste more like coke, looks more like coke" was used to promote the new zero sugar. The focus of the ad is on feelings and sentiments of the closeness in the new age. The message presented is about affection and the youthful stages and experiences of young couples. The promotion shows that nothing has changed in the drink and it tastes the same as the previous coke products, although it has zero sugar.