University:
Johns Hopkins University
Course:
EN.660.250. | Principles Of Marketing
Academic year:

2021
Views:

500

Pages:

3
Author:

Maverick Martin

lOMoARcPSD|35410267 Principles of Marketing Chapter 5 Consumer Markets and Buyer Behavior 1) Individuals and households that buy or acquire goods and services for personal consumption make up the ________. A) consumer market B) market offering C) market mix D) subculture E) social class Answer: A 2) Marketing stimuli include which of the following? A) economic stimuli B) price stimuli C) technological stimuli D) social stimuli E) cultural stimuli Answer: B 3) Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli? A) product stimuli B) cultural stimuli C) price stimuli D) place stimuli E) promotion stimuli Answer: B 4) Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________. A) what consumers buy B) how and how much they buy C) why they buy D) when they buy E) where they buy Answer: C 5) According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"? A) technological stimuli B) buyer's decision process C) buyer's spending habits D) social stimuli E) promotion stimuli Answer: B 6) Marketing stimuli consist of the four Ps. Which of the following is NOT one of these? A) product B) packaging C) price D) promotion E) place Answer: B 7) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A) economic B) technological C) social D) political E) cultural Answer: D 8) Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT ________. A) brand engagement B) buying attitudes C) purchasing behavior D) buying preferences E) the "why" regarding the responses Answer: E 9) The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior. Answer: TRUE 10) Consumers can easily explain what influences their purchases. Answer: FALSE

Consumer Markets and Buyer Behavior Answer Key

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