Online Adverstising Study Resources - Edubirdie

University:
Stanford University
Course:
STRAMGT 309 | Strategies of Effective Product Management
Academic year:

2023
Views:

199

Pages:

2
Author:

L. Rans

Lucky Rans No.: Date: Online Adverstising 1. Compe Sation Methods Traditional media the cost of an advertisement or Commercial depends on a few factors: -The audience Size. - Size and Position of the advertisement. - The quantity. - Type of advertisement. - The target group. * Online advertising there are a few different Payment Stthemes, including: - Cost per mile (cpm): ammoufit to be paid Per 1000 ad imppresions - Cost per click (CPC): am mount to be Paid Per click on an ad - Cost Per action (CPA): ammount to be paid when a clickon the ad led to a certain action *Simple Online Path to Purchase when having data about the ammount of impression, Click and Conversions Per advertisement, you can easily Compare different advertisements and calculate the ROI OF differents Cam Paigns. ROI: Per Fomance measure used to evaluate the efficiency of an invesment or compare the efficiency of a number of different invesment. 10.000 impressions Click rate: 0,15% 150 clicks 7.5 CPC: €0,067 Conversion rate: 25% Conversions CPA: € 1.33 €25 grass Profit/conv ROI: 87.5% In practice it does thus not matter that much if the Payment is on basis OF CPM, CPC or CPA.

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