Approach To Conduct Competitor Analysis Desk Research What is Desk Research? Desk research is part of Secondary Research. In simple terms, desk research is research or data analysis that can be done in your own place, even at your desk, without having to move anywhere. Competitive Analysis Flow a. Identify the Competitor  Direct Competitor A business that offers similar products or services to another company within the same market. For example: Tokopedia and Shopee  In-Direct Competitor Businesses offering similar products or services to other companies in different markets. For example: Indomaret and Hypermart 1. Direct Competitor Solving the same problem for the same customer with a similar product. 2. Different Solution Solving the same problem for the same customer, but in different way. 3. Different Customer Solving the same problem in similar way, but for customer in a different industry or vertical. b. Define Parameters and Comparizon c. Analyze and Summarise Choose a competitive analysis method: 1. SWOT Analysis 2. Porter’s Five Forces 3. Perceptual Mapping d. Generate Insight and Recommendation  Insight In-depth understanding of the market, competition, industry trends and other factors affecting the business environment.  Recommendation Once you gain a better insight into your business environment, you can formulate recommendations for action to be taken.