UX RESEARCH What is UX Research According to Interactiondesign.org UX Research is systematic study of target users and their requirements, to add realistic contexts and insights to design processes. Why is UX Research important? 1. Make informed decisions based on data 2. Reduce bias in the UX design process 3. Test and validate concepts 4. Work on solutions that bring real value to customers 5. Market your product internally and externally 6. The Impact of UX Research on Business 1. Increase Revenue 80% of users will pay more for a better user experience. 2. Customer Retention 56% of customer stay loyal to brand which “get them” 3. Lower Sales 88% of people will not return to a site after just one bad user experience 4. Saved Cost 50% of the developers time can be saved on avoidable rework When to do UX Research? UX Research can be done anytime. Ideally, UX Research should be conducted periodically at all stages of the Product Life Cycle. 1. Discover 2. Explore 3. Test 4. Listen