Competitive Analysis What is Competitive Analysis Competitive analysis is a method of researching your competitors and evaluating thei strengths and weaknesses. Competitive analysis is a necessary part of the design process to help businesses gain valuable insight into the market, identify the strengths and weaknesses of their products, and develop effective product strategies to create winning results. Goals of Competitor Analysis The goal of competitor analysis is to identify opportunities and threats, and craft a unique value proposition that sets you apart from your rivals. “No Competition, No Progress” - Bela Karolyi, American gymnastics coach. For example: 1. NOKIA is replaced with Android 2. VINE is replaced with TikTok 3. PATH is replaced with Instagram 4. POS Indonesia is replaced with JNE or JNT 5. Black Berry Messager (BBM) is replaced with WhatsApp "Customers don’t buy features, they usually buy something that solves a real or perceived need. That’s the comparison you and your investors should be looking at — what customers say they need or want?" When To Do Competitor Analysis  Early-Stage  Competitors are making big changes  There is a new trend Scope Competitive Analysis  Pricing  Visual Design  Features  Marketing Campaign  Services  User Flow  UI Content  Journey Maps  Apps Performance Approach To Conduct Competitor Analysis  Desk Research  Talk To User  Survey