Survey in UX Research In UX Research surveys are used for two things: 1. Questioner To collect data from respondents 2. Screening To get respondents who fit the criteria Why do we have to screening respondents? Qualified Candidate = Rights Participation. “Finding and recruiting the right participants is very hard” Population and Sample  Population = all objects to be studied  Sample = representative of the Population Why should there be a sample? Why not just research the population? Indeed, all populations must be studied so that the research results are accurate. however, if all the population is to be studied, the time, cost and effort will likely be greater, which will make the research unable to be completed. That's why there should be samples. So, it's better to do a little research. Samples donot represent the population. Sampling Technique Sampling Technique is a how to choose anyone who. will be taken as a sample, how many, in order to represent the sample. Some sampling techniques are: 1. Simple Random Sampling 2. Cluster Sampling 3. Stratified Random Sampling 4. Systematic Sample 5. Convenience Sampling 6. Snowball Sampling 7. Purposive Sampling 8. Quota Sampling Tools for Creating Surveys Using survey for user research has some disadvantages: 1. Google Forms 2. Typeform 3. SurveyMonkey 4. JotForm Survey Form Step 1. Create Structure a. Section b. No c. Main Question d. Description e. Field f. Option g. For What 2. Designing Field a. Short Answer b. Paragraf c. Checkbox d. Multiple Choice e. Dropdown f. Likert Scale g. Multiple Choice Grid h. Checkbox Grid i. Conditional Logic 3. Pre-Test   What needs to be done in the test stage?  Fault identification  Skipped Questions  “Don’t Know” Answer  Hesitation Times  Question Completion  Technical Testing  Estimated time What needs to be done in the pilot test stage?  Find 5-10 people from your target group  Ask them to complete the survey while thinking out loud  Observe how they complete the survey  Make improvements based on the results 4. Pilot Test  What needs to be done in the pilot test stage?  Select the pilot sample (30-50 people is usually)  Implement all the steps from start to finish  Make improvements 5. Launch & Distribute  Create Shorten Link  Create Caption and CTA