Focus: Purpose
Main idea
Organization:
Content
Style: Word
choice, Tone
A (4)
Purpose is clear
B (3)
Shows awareness of
purpose
C (2)
Shows limited
awareness of
purpose
Vague sense of a
main idea, weakly
supported
throughout the
paper.
There is a sense of
organization,
although some of the
organizational tools
are used weakly or
missing
D/F (1/0)
No awareness
Clearly presents a
main idea and
supports it
throughout the
paper.
Well-planned and
well-thought out.
Includes title,
introduction,
statement of main
idea, transitions and
conclusion.
Exceptionally wellpresented and
argued; ideas are
detailed, welldeveloped,
supported with
specific evidence &
facts, as well as
examples and
specific details.
There is clear use
of a personal and
unique style of
writing, suited to
audience and
purpose; the paper
holds the reader’s
interest with ease.
There is a main idea
supported throughout
most of the paper.
Well-presented and
argued; ideas are
detailed, developed
and supported with
evidence and details,
mostly specific.
Content is sound and
solid; ideas are
present but not
particularly
developed or
supported; some
evidence, but
usually of a
generalized nature.
Content is not sound
There is an attempt
at a personal style
but style of writing
may be awkward or
unsuited to audience
and purpose; the
reader may lose
interest in some
sections of the
paper.
There is little
attempt at style;
reads as flat and
perhaps
uninteresting in
content, which is
usually generalized
and clichéd.
No attempt at style
Good overall
organization includes
the main
organizational tools.
No main idea
No sense of
organizatio
n
Grading Rubric for Case Studies Assignments
of 1
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