University:
University of Phoenix
Course:
MKT 421 | Marketing
Academic year:

2021
Views:

102

Pages:

3
Author:

Alma Stephenson

Application Type Questions 1. As marketing manager of a big hotel located at an important tourist destination, what societal concerns would be facted by you and what steps would you plan to take care of these concerns? Discuss. Ans: The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner, so that the long term well-being of the consumers and the society is taken care of. In case any business activity encourages pollution, deforestation, storage of resources, population explosion, then its benefits can not be justified. As marketing manager of a big hotel located at an important tourist destination certain care need to be taken regarding environment. (i) Proper drainage facility (ii) In-built plant for re-cycling the waste (iii) Solar geysers to be used (iv) Rain water harvesting (v) proper maintainance of greenery-lawns, parks, gardens (vi) CNG based vehicles to be used to provide transport facility to the guests. 2. Suppose you are the marketing Vice President of an insurance company, planning to design a new mediclaim policy for senior citizens. What information would you like lo collect to perform this task and how will, you collect such information? Discuss. Ans: The following information about the senior citizens should be collected (i) Age of the senior citizen (ii) Their source of income (iii) Medical background (iv) Present working states There are various sources of collecting the above information – personal visits, questionnaires, medical reports from nursing homes, doctor clinics eta. 3. What shopping products have been purchased by you/your family in the last six months? Make a list and specify what factors influenced the purchase of each of these products. Ans: T he following shopping goods were purchased by my family (i) Clothes Price, fashion, occasion for which they were bought. (ii) Refrigerator Brand, price, features, books, durability. (iii) Shoes Size, price, brand , material used. (iv) Furniture (study table) Design, quality, finishing, comfort level, cost. 4. What information is generally placed on the package of a food product? Design a label for one of the food product of your choice. Ans: T he following information is normally placed on the package of good product (i) Name of the product (ii) Brand name (iii) Veg/Non-veg sign (green/red dot) (iv) Price (v) Manufacturing date and date of expiry (vi) Ingredients (vii) Net weight (viii) Directions for use (ix) FPO mark (x) Preservatives used 5. For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss. Ans: F or marketing motorcycles, the following customer care services can be planned (i) Specified period warranties (ii) Easy monthly instalments (iii) Exchange offer (iv) 0% finance scheme (v) Free servicing