Study Reveals that 61% of Gen Z doesn’t care about the Olympics
Updated 3 October 2024
Written by Avery Morgan
At the moment we have many things in common with Ancient Greece, but the most important thing that immediately comes to mind is the Olympic Games. Does Gen Z even know about this ancient tradition that’s still kicking today? With the 2024 Paris Olympic Games starting, we ran a survey to get their take.
Key findings
61% of Gen Z were not interested in the Olympics, even though they knew about it.
88% never watched a single piece from the Games and heard about it only on social media.
23% were interested in the performances of the sportsmen from their local state only.
54% think that the Olympics are archaic but still an important part of the world’s culture.
31% responded that the Olympics might as well be canceled, and they wouldn’t notice.
39% said that the amount of sports included in the program should be reviewed.
32% think that e-sport should be added to the Olympic program.
71% think that the Paralympic Games are not getting enough attention compared to the original Olympics.
Methodology: To create this study, researchers from EduBirdie surveyed 2,000 people in the Generation Z demographic. Participants were invited to share their experiences at random with no focus on particular genders, ethnicities, or social backgrounds.
Avery Morgan is the Chief Human Resources Officer at EduBirdie, with deep expertise in strategic leadership, workplace culture, talent management, employee relations, corporate wellness, and productivity. Under Avery’s leadership, EduBirdie has spearheaded initiatives to address the growing issue of young people’s burnout and launched programs to help professionals boost productivity and achieve a healthier work-life balance.
