University:
Boise State University
Course:
BUSMGT 317 | Managing Human Resources
Academic year:

2023
Views:

106

Pages:

1
Author:

bakenrecreantly

1. A(n) _____ is an independent wholesaler who buys related product lines from many manufacturers and sells them to industrial users. ndustrial distributor 2. Marketing is the process of combining the conception, pricing, promotion, and distribution of goods or services to create exchanges that satisfy individual and organizational objectives. T 3. The marketing concept emphasizes a consumer orientation. T 4. Frequent-buyer clubs are common tools in relationship marketing T 5. The goal in environmental scanning is to gather internal environmental data to identify future market opportunities and threats. F 6. A target market is a specific group of consumers toward whom a firm directs its marketing effort. T 7. The five P's are product, promotion, price, people and possession. F 8. The strategy that is based on the demand for the product and the cost of producing it is called the pricing strategy. T