Consumer to Business - C2B E-commerce Model | California State University, Los Angeles

University:
California State University, Los Angeles
Course:
CIS 1200 | Information and Technology Literacy
Academic year:

2024
Views:

248

Pages:

1
Author:

Jithin J. I.

CONSUMER TO BUSINESS - C2B E-COMMERCE MODEL A consumer-to-business model, or C2B, is a type of commerce where a consumer or end user provides a product or service to an organization. It is a reverse of the B2C model, where businesses produce products and services for consumer consumption. The idea is that the individual/end user provides a product or service that the business can use to complete a business process or gain competitive advantage. Examples of C2B  Offering to do trial of products and give review.  A sports blogger who bills a gaming company to promote their services on his blog or signs up for Google Adsense to display ads that suit his audience in exchange for profits.  Social media managers, content creators, brand managers, programmers, and many other services providers working online. Advantages  C2B provides a channel for companies to source and hire a variety of service talents and products from around the globe.  It also provides an opportunity for companies to prioritize hiring from regions where the standard of living is low, thus, reducing what figure goes on the pay check.  It also allows service providers to gain work experience across multiple projects and get paid well for doing so.  Freelancers also enjoy relative freedom and flexibility in terms of working hours. Disadvantages  High level of communication is needed.  Companies that hire freelancers could face a challenge in sending payment to freelancers in some parts of the world. The possibility of outsourcing means the freelancer paid for the job may not even be the one doing it. This situation could put the  Employer at a disadvantage as he gets a substandard service than what he originally paid.