University:
Columbia University
Course:
UN 1105 | Principles of Economics
Academic year:

2023
Views:

346

Pages:

2
Author:

Adam B.

chapter 14 exploring social media e-lovisness why is social media important •everyone uses it to share information make Connections -Social media-online interactions that allow people, buisnesses to communicate share ideas, personal information Why do busnesses use social media •connect with customers provide information • provide another means of customer Service learn about customers likes dislikes • promote Speafic products Social media tools Social Content Sites- allow companies to create share information about their new products blogs 'videos • Photos •podcasts •commercials -blogs- website that allows the company to share information about a given tOPIC photo sharing share information through postings on elther the Websites or a specific media SHe -video-provide the ability to tell stories podcasts-digital audio or video Ales social media communities-groups of people who share common interests who want to engage -forums-interactive community bulletin board that focusses on online discussion boards. -w-collaboractive onine working space that enables members to contribute content defining e-buisness e-ruisness effort of indiviavais companies to produce sell goods services that satisfy society's need through the internet -moule marketing-with the popularity of Smartphones tabelts many companies communicate sell to customers through mobile devices B213 model buisness-to-buisness-model used by firms that conduct buisness with other buisnesses B2C model- buisness to consumer-focuses on just conducting buisness with individual consumers