University:
Columbia University
Course:
UN 1105 | Principles of Economics
Academic year:

2023
Views:

196

Pages:

3
Author:

Adam B.

-government markets: buy goods services to Maintain internal operation's + to provide citizens with such products as highways, education, water, energy. + national defense institutional markers churches, not for profit private Schools hosipals, CIVIC Clubs, frats+ Sororities the important of a marketing mix -marketing mix a tool that refers to all the actions or tactics that a company uses to promote its brand or product provides a roadmap of buisness objectives. helps with planning, developing, executing effective marketing Strategies that a company neeas to influence consumers to purchase its products All four of these elements of marketing are important need to work together to reach the intended target market product the Heam actually being sold price the valve that is put for a product place (aistribution) good distribution making the product available Promotion-making the product or service known to potential customers interal marketing environment -encompasses all the internal external factors that drive influence an organizations marketing activities -managers must stay aware of marketing environ ment to maintain success tackle any threats M tupes of buying behavior consumer buying behavior refers to the purchasing of products for personal or nousehold use not fo puisness purposes buisness buying behaviors refer to: the purchasing of products bu producers.resellers, governmental units institutions many factors affect buying behaviors -physical, social surroundings, buyers moods + condition. perceptions, lifestyle, family, culture, etc. why do consumers buy. use want for a product -tave pride in ownership - buy for saften, quality, orice where do consumers buy - online - in store does influence matter where consumers buy infivences on where to buy -perception of the store - general impressions of an establishments products, prices sales personnel -types of retall outlets - 10cation -product assortment -services like credit card terms, return privileges free delivery