University:
University of Alabama
Course:
MKT 487 | Strategic Marketing
Academic year:

2021
Views:

459

Pages:

1
Author:

numcore694sxk

1. Performance - refers to a product's primary operating characteristics. Will the product do its intended job. 2. Aesthetics - how a product looks, feels, sounds, tastes, or smells. What does the product look like? 3. Reliability - the likelihood that a product will not fail within a specific time period. How often does the product fail? 4. Features - additional characteristics that enhance the appeal of the product or service to the user. What does the product do? 5. Durability - the length of a product’s life. How long the product last? 6. Perceived Quality - quality attributed to a good or service based on indirect measures. What is the reputation of the product/company? 7. Serviceability - the speed with which the product can be put into service when it breaks down. How easy is it to repair the product? 8. Conformance to Standards - the precision with which the product or service meets the specified standards. Is the product made exactly as the designer intended?