University:
University of Alabama
Course:
MKT 487 | Strategic Marketing
Academic year:

2020
Views:

189

Pages:

2
Author:

Zoe C.

CONSENT FORM TEMPLATE The template overleaf should be used when compiling a consent form to be used in your study. Please follow the layout of the template and use the instructions contained within to inform your consent form. Please edit the form to reflect your own study and remove the instruction that we have provided. Please note – it is important to use a font recommended by the British Dyslexia Association: Use a plain, evenly spaced sans serif font such as Arial and Comic Sans. Alternatives include Verdana, Tahoma, Century Gothic, and Trebuchet.  Font size should be 12-14 point. Some dyslexic readers may request a larger font.  For some studies a fuller, itemised or hierarchical consent form may be needed to cover important elements of the study, especially if some elements are optional for the participant. These may include:  additional invasive tests or samples required for study purposes only;  confirmation that the study has been explained appropriately and is understood by the participant;  consent to use of audio/video-taping, with possible use of verbatim quotation or use of photographs; or footage being shown to named individuals;  transfer of data/samples to countries with less data protection;  agreement to receive individual feedback from testing;  agreement of others to access data;  consent to contact participant’s GP;  agreement to use anonymous data for other purposes (be specific);  notice that the researcher may need to report disclosed sensitive information such as; illegal activity, malpractice, etc; Guidelines for Participant Debriefing Debriefing is an important element of research and is an opportunity, once data has been collected, for an investigator to provide participants with any necessary information to complete their understanding of the nature of the research. A debrief form should include the following:      Title of the study Thank the participant for taking part in the study Provide a description on the nature of the investigation. Ensure that the language used to describe the study is appropriate to the participant population i.e., a psychology student will have a much greater understanding of terminology or jargon than a member of the public. This should include the aim of the research, details of the tasks participants were asked to undertake, what each task measured and the researcher hypothesis (if appropriate). Provide as assurance that data will be held confidentially or anonymously as appropriate and that participants have the right to withdraw their data without explanation and retrospectively. Provide contact details of the researcher Note: researchers are advised, for their own personal safety, not to use personal postal addresses, telephone numbers, or e-mail addresses