University:
University of Alberta
Course:
CMPUT 101 | Introduction to Computing
Academic year:

2024
Views:

256

Pages:

3
Author:

Ehelizenza0

Building Brand Architecture Sample Report: HP vs. Apple Introduction: I am going to prepare a report on brand architecture. This report will talk and ex brand architecture of two brands –HP& Apple- in the personal computers (PC) ma desktops and laptops. I have chosen these two brands because both are known as both belong to very sim markets. In the personal computer market, Apple and HP are among the most valu popular brands and this report will show how both brands are different from each the help of brand architectures of these two brands that I am going to prepare. The goal of this report to is to observe & identify how consumers can have vastly perceptions of and relationships with very similar products just because of the diff in brand architectures. Brand Architecture At first, we have to develop brand pyramids for both brands (HP & Apple). Brand Architecture for HP Brand Core/Essence-Reinvention Brand Personality-competitive,user friendly & frugal Emotional Benefits-satisfaction,reliable & trustworthy Product Benefits-most rugged,highest performing Product Attributes-flexible design,lasting battery & color Brand Architecture for Apple Brand Core/Essence-Think Different Brand Personality-lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; Emotional Benefits-Pride,premimum feel,classy & exclusivity Product Benefits-Ease of use,security,long lasting & elegence Product Attributes-beautiful and stylish,metal unibody design,Beautiful display & Great backlight illuminated Keyboard. Brand comparison Apple brand focuses on their UVP (unique value proposition), which is beautiful de works right out of the box with ever-smaller packaging. A marketing strategy gets ju throughout social media and is very much a competitive advantage for Apple and it market share. On the other hand, HP uses differentiating targeting strategy to prov customized products & services to the enterprises. HP uses a mix of value/ produc based positioning strategies to compete in the market. Apple follows market-skimming strategy but HP follows market penetration strateg Product is the main or an important thing about Apple is marketing strategy. Its produc gaining market share, brand awareness and brand loyalty & HP uses differentiating targeting strategy to provide customized products & services to the enterprises. Brand Value Interbrand ranked Apple as the number one with 234,241 million dollar. On the par ranked HP in 54th position in ranking with 10,891 million dollar. Apple revolutionized personal technology with the introduction of the Macintosh in Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Appl apple.com. . HP Inc. creates technology that makes life better for everyone, everywhere. Thro portfolio of personal systems, printers and 3D printing solutions, we engineer expe amaze. hp.com. As a laptop brand, HP is much better than Acer and ASUS when it comes to durab as performance. ... Overall, HP computers might not be able to offer the stylish and design, but they are very reliable and come for a very reasonable price with excelle and support.