Responsible Analytics Practices Selecting Bias Selecting Bias occurs when the selection of subjects into a study (or their likelihood of remaining in the study) leads to a result that is systematically different to the targe population. Human Cognitive Bias Human Cognitive Bias is a systematic thought process caused by the tendency of the human brain to simplify information processing through a filter of personal experience and preferences. Sampling Bias Sampling bias occurs when some members of a population are systematically more likely to be selected in a sample than others Motivational Bias Motivational Bias is a conscious or unconscious distortion motivated by one's incentives or motivations. Motivational bias is often lead decision maker for estimate the probability that don't reflect his true beliefs completely because the estimates derived under the motivational conditions. We can Maslow's pyramid Shows some of conditions.