Julia Alexeenko

📄 15 published

Expertise: Gen Z, Trends, Popular Culture, Media

Julia Alexeenko is a popular culture and media analyst at EduBirdie. With a Bachelor's in Cultural Anthropology and a Master’s in New Media and Digital Culture, Julia combines interdisciplinary insights to examine how digital media trends influence Gen Z's choices, opinions, and preferences. She specializes in emerging local and global trends and the manifold effects of the digital landscape on Gen Z.

Articles by author

Dr. TikTok Will See You Now: How Health Content Is Fuelling Gen Z’s Anxiety

Key Takeways Nearly half of Gen Z say health content on TikTok makes them feel anxious. 54% suspected they had ADHD after seeing online content, despite only around 6% of the population actually having…

EduBirdie insights

23 Jun 2026 25 likes

Soccer Revolution: Can the 2026 World Cup Actually Win Over Gen Z?

The 2026 FIFA World Cup is already underway. Forty-eight nations. Sixteen cities. Three host countries. The largest World Cup in history, staged in the world’s most sports-obsessed nation — a nation that has, for…

EduBirdie insights

15 Jun 2026 17 likes

Horses, Hats, and Hypocrisy: What Gen Z Actually Thinks About Britain’s Summer Events

Every June, Britain runs the same play: a horse race in a field in Berkshire, a King on horseback, and a tennis tournament with a waiting list that feels engineered to exclude you. The…

EduBirdie insights

15 Jun 2026 25 likes

LGBTQ Coming Out Survey: Half of Queer Gen Z Waited, and Their Parents Are Why

A new LGBTQ coming out survey of 1,500 queer Gen Z adults finds that nearly half delayed coming out because of their parents, and most spent years editing their own behavior to pass as…

EduBirdie insights

02 Jun 2026 15 likes

The Lonely Generation: What Gets in the Way of Gen Z Friendships?

Group chats, FaceTime, and followers in the thousands… There’s no generation as connected as Gen Z. Yet, they’re considered to be the loneliest generation in history. Is it too much screen time, too little…

EduBirdie insights

25 May 2026 32 likes

Family Unfiltered: How Gen Zers Really Feel About Their Parents

There’s no better generation than Gen Z when it comes to sticking to their values, setting boundaries, and prioritizing their mental health. But parents complicate things. You don’t get to pick em, you have…

EduBirdie insights

07 May 2026 24 likes

Meme Mirrors: What Your Faves Say About Your Stress

Memes and TikToks are all fun and games — until they aren’t. The jokes we enjoy are a reflection of our mental state, fascinations, and deep fears. Here’s what your favorite short-form content reveals…

EduBirdie insights

23 Apr 2026 25 likes

Cheap And Sustainable: Top Gen Z Travel Destinations 2026

Travel used to be pretty simple: you find the cheapest flight, book a cute Airbnb, take some photos, and go home. But with Gen Z traveling more than ever, they are redefining what a…

EduBirdie insights

16 Apr 2026 21 likes

Blunt Reality: Gen Z’s Relationship With Cannabis

Gen Z is drinking far less than the generations before them, but they haven’t ditched vices entirely. Pot, grass, green, skunk, herb, Mary Jane, or whatever the youth calls it these days… The name…

EduBirdie insights

15 Apr 2026 16 likes